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There is a common misconception that CTV has infinite barriers to entry when in reality, it is just as easy to get started with CTV as any other performance media channel, such as paid search or paid social. The targeting and measurement capabilities, in tandem with no upfront investment requirements, makes CTV a must for any brand looking to push their digital marketing strategy and capitalize on a channel that enables audience-first targeting Over the last turbulent year, CTV has helped brands across sectors – from retail to lifestyle to CPG – activate audiences for strong business results. We are here to dispel the common misconceptions that would perhaps prevent brands from capitalizing on such a dynamic opportunity, like: >Myth: I can’t afford it. It addresses the key questions that CMOs and heads of eCommerce are asking about CTV and provides a CTV Reality Reference Guide for teams to gain a shared understanding of the opportunity to adapt, integrate and drive success with CTV in 2021.

Given Facebook’s history and how new the audio social space is, they may slow play the role out of their product. To sum up it all up, audio social is having a breakthrough moment and through one app or another will likely result in a new medium for brands to reach consumers. Clubhouse has a lot of momentum, but it’s yet to be seen which social media platform becomes the dominate player in the audio social space. The net-net of Clubhouse is that while advertising opportunities are limited currently, brands and advertisers should actively be monitoring the space closely as opportunities will arise as adoption grows.

Listening to consumers, giving the reins to TikTok influencers to create content, tapping into hashtags, and participating in challenges earn significant street cred on the platform and catapult a brand to the next level. This was a massive leap from last year, when the #StrictlyCurls hashtag took off organically with a viral video tutorial that generated 8.1 million views and a 160% year-over-year sales increase for the brand in June 2019. With more than 33 million downloads, 52 min average daily view time, and 90% of users accessing the app on the daily, it’s a go-to space for brands looking to expand their footprint with prospecting efforts. TikTok ads are already a proven marketing strategy for many brands, with many brands seeing significant increases in brand awareness with little investment, while maintaining the lowest CPM’s of all other social platforms.

As a retailer, consumers want easy and stress-free holiday shopping, so let’s meet them where they are. Retailers must make shopping, browsing and purchasing easy by: offering sitewide or channel specific promotions, providing relevant added value such as gift wrap or curbside pickup, and most importantly, deliver on a checkout process that is seamless and easy. Historically Black Friday & Cyber Monday take the cake on having the best valued sales but 2020 brings a new definition to value. This year more than ever, brands are starting holiday sales earlier and shoppers are also starting their holiday shopping earlier.