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With numerous email and social media campaigns available, direct mail prospecting campaigns stand out, making it the perfect way to leave a lasting impression. With many recipients screened to likely need your goods or services, prospecting ensures that influencers or decision-makers receive your direct mail piece and read the supplementary material you provide. Direct mail prospecting campaigns provide an opportunity to reach potential customers who may be challenging to reach by phone, email or traditional communication methods. A campaign that features an array of personalization options, prospecting allows your contact information and call to action to be front and center ensuring customers know who to contact now or in the future.

According to the American Pet Products Association (APPA), an estimated $72.13 billion was spent on pet products in 2018. It’s proven that people love their pets, so why not include pet products in your promotional items? If your target audience is people in their 30s, promotional pet products are a no-brainer. Perfect for dogs and humans alike, using flying plastic discs as promotional products are an affordable and fun giveaway.

However, with a little insight and experimentation anyone determined enough to try can discover new vistas employed in the creative process. For example, a cook may be limited by what’s currently on the shelf and in the fridge, and yet, by looking for ways to combine things not normally combined, new things surface. When looking at a collection of photos, data or products, you can explore the creative process by merely looking and changing whatever categories are in front of you. A keychain with little ice skates advertising ice scrapers or a mechanic’s shop using them to promote winterizing your vehicle.

This is evident in so many avenues of marketing, no matter where you shop or visit, floral patterns and sunny prints span across our eyes, making us feel warm and alive again. But if changing up your entire color palette seems scary or maybe interferes with your branding standards of already established colors, do not worry as there’s still an easy option to add some flair. Take another easy step to liven up those materials by using patterns or textures that match your new palette! Don’t do anything to jeopardize your brand recognition and identity, but it doesn’t hurt to warm things up with a bit of flair and color as the temperatures warm up.