Some simple math: if a great sales person can do 6 deals a year (in a category creation context) and they’re paid $400k a year OTE, to have reasonable margins, you need their quota to be 3x OTE, so that’s $1.2M… so that basically means you need to have $200k
* The reality is that for every one dollar a customer spends on software, they spend $2 to $3 on services (contract engineering, integration, etc), it’s a large TAM
Except for a couple of examples like Atlassian and Dropbox, however, all successful enterprise startups at some point overlay a sales team on top of organic growth (see Slack, Github, etc.)
* Having those two sales motions (bottom’s up and sales team) makes things way more complicated than building a consumer company… for example, you can have a user you acquired through an organic sales motion, but they’re not the buyer for your product and they don’t have budget for it