TAMAR.
Fragrance for who you are.
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Read our founder's personal story here.
I believe that most of us approach fragrance as an outward journey. We put on a scent, we wear it, people smell us, and they tell us we smell good.
That’s exactly how I perceived fragrance for nearly four decades of my life.
Until one day when I tried on a fragrance that was in the back of a drawer. It wasn’t a new scent to me. I’d tried it many times. But that one day, I felt different. I absorbed the scents. I loved the way I felt.
I kept smelling my wrists. Every time I did, my demeanor improved.
It was then that I realized that fragrance wasn’t all about how you present yourself to the world. Fragrance is an inward journey. Sure, putting on fragrance makes others believe we smell good, but that’s a small part of the equation. Putting on fragrance is more about making us feel good about ourselves. This was a turning point for me both personally and professionally. Personally, I had just endured a significant loss, and this small spray of fragrance was enough to make me feel better. Professionally, I realized that others can benefit from the same–overall, feeling better about themselves regardless of circumstance.
Whether you have a signature scent or prefer, like me, to wear something different every single day, fragrance should be part of the story you tell, a satisfying way to serve your desires and to feed and nourish your psyche.
I welcome you to TAMAR.
really have the awareness of it until finally, like, I hit a rock bottom, basically due to other things and kind of external influences, that kind of like really seized my depression and made it a lot worse. But I’m curious to know if you have that defining moment where it all comes together and that’s sort of where you’re coming from with your philosophical approach toward the fragrance that you’ve had and where all that comes from because I assume that there is like there is an adversity story that kind of defines you, your “start with why” as Simon Sinek, the author, says in his book like your Why. But this woman was was actually mulling over, like these social acquaintances that we kind of have, like, for example, when you’re on line at Starbucks Almost in a way, I regret having to let myself be vulnerable and exploited like this, but if I wasn’t like that, I would just be like somebody who’s a woman who wakes up, goes to work, go to bed, does her thing and now, I mean, we all do that.
The year like when I like when everything comes [together], 2015 is like the big pinnacle point. Like it was just like somebody just like you just fell and splat. So I’m like, then, I feel like the universe is like shouting at me now, like you’re either going to do this. Like I would like to know what that feels like and experience.
But yeah, it would take me about—these days, it takes me about an hour to run for miles, like I’m still like, I had the virus, so I don’t think I have the speed that I used to have. I feel like my ideal time for running is like, I don’t know, 60 to 75. You’re not putting it on like most of the world does, to smell good for other people, you don’t care about that external influence, you don’t care about any type of appreciation or acknowledgement, you don’t need any of that. The barometer that you need to potentially look at is that if you’ve ever kind of done it, like a mood evaluation, like what your mood is right before you exercise, and then you exercising, like “
I’ve seen Erica, like I’ve known Erica for a very long time to see her relationship with her husband. I would say you’ve married up because, I don’t know Dakota as much as I know you, but I just see you’re glowing in a way that I like I haven’t seen. And they’re seeing that they’re getting results and they’re basically getting Dakota for free at this point, right? I think that eventually, life actually happens the way it’s supposed to happen, and if we can trust it, like they kind of say trust the soup when you’re creative to trust the soup, we can trust life and trust that all we have to do is take the next right step in any direction that that we want to go, that that’s all that we have to do, take care of today.