Landis Communications Inc.
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Named America's #1 PR Firm: public relations, social media, digital communications, reputation management, video, content marketing & media training
– LCI is re-printing this blog (in a slightly different form) about longtime sports writer Thomas Bonk. Too many to count, but I loved being assigned by the Times to cover the tree-sitters at Berkeley who were noisily and very publicly protesting a planned expansion of Cal’s sports facilities. Staying with a semi-sports theme, it’s the marketing-PR thrust of the Golden State Warriors now that they’ve opened their new arena in San Francisco (despite pandemic setbacks). I grew up in Denton, Texas, named for famous Indian fighter John B. Denton, who had a bad afternoon one day and never came back.
Ads are labelled as such, are paid for and are what is known as “paid search” (sometimes referred to as PPC, or “pay per click.”) While it’s true that statistics have shown people are 8.5 times more likely to pay attention to organic search, paid advertising can also be an appropriate way to increase brand awareness for your business. Justin Liggin from our public relations affiliate in Phoenix, HMA Public Relations, wrote a great recent blog highlighting the differences and why your marketing efforts should include paid search. What is SEM, PPC and Paid Search Marketing?
Landis Communications Inc.’s work with our client Velodyne Lidar connected us to Gene and his publication. I have worked in just about all types of careers – federal and state government, academia, consulting firm, software start-ups, world leading CAD firms, real estate development, construction and media. I have always been attracted to new technology, beginning with the EDM – the electronic distance measuring device in 1978 and the very first desktop survey computers. I am the Chair of the ASTM e57 data interoperability subcommittee that created what has become a worldwide standard for point cloud data.
The pandemic hit, the economy took a decided downturn and any kind of event you could imagine couldn’t happen in real life. That meant that this month one of tech’s – and America’s – biggest events, CES (the Consumer Electronics Show) in Las Vegas, had to go virtual. To answer that query, Landis Communications Inc. asked eminent vlogger Zennie Abraham (who has covered CES for 11 years) his thoughts. Zennie62Media consists of a coordinated network of 98 blogs and hundreds of online and social media platforms created for various purposes and remade into a network in 2012.