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There’s a pretty easy way we remember each platform’s unique advantage: Facebook: Great for reaching younger and older audiences with advanced demographic targeting (B2C and B2B) Instagram: Ideal for targeting a younger audience (millennials and under) and using influencer marketing (Primarily B2C) 2 Different images and 2 Different headlines Of course you can move into A/B testing smaller things like CTA button callouts, colors, While it may not be possible to test everything under the sun, please do test at least two different images and headlines against each other for every buyer persona when launching a new campaign. Users spend a weekly average of six hours and 48 minutes watching online videos By using consistency in your branding it will help to create recognition when users see your ads across channels and campaigns.

What We Do While 2020 has brought on a lot of changes, kicking back and watching the tube hasn’t changed a bit. To spread some holiday cheer this year, we had all of our employees rank their favorite holiday films. Snapshot wishes everyone a healthy and happy holiday season and New Year! It’s hard to keep up with the latest and greatest digital marketing strategies.

Businesses big and small are looking for ways to stay relevant in the new marketing age and animation has played a huge role in strategies! Animation can enhance your company’s marketing strategy in many ways, but here are just a few uses that will be extremely beneficial. Animating a company logo has become extremely popular and adds pizzaz to a website, button or advertisement. It is a powerful and inexpensive tool to show off your company’s culture, why people love to work for you and why customers buy your products.

If you want to display a lot of text on your website and if images aren’t really your business’s focal point, Squarespace probably isn’t the best choice. Pre-made templates allow for ease of use for non-developers Hosting for your website is already taken care of Mobile app allows you to edit pages, posts, and products on the go Inability to use another hosting solution for enhanced speed and uptime Limited SEO ability due to lack of plugins and site customizability While an experienced dev or a full web-team might be needed for this lift, the ability to customize with wordpress.org allows our agency to work with clients to create a website that’s 100% what they want. It really comes down to some important long-term aspects for your site: the ability to scale, 100% customization, hosting preferences, SEO ability, and 3rd party integrations.