Bospar

And, like most things in life, maximizing social media success starts with a plan – which I like to look at as a four-step process, something I call the GOAL. Are you hoping to increase engagements; reach a broader audience; increase your client’s social following; drive website traffic; or encourage customers to write positive reviews? During The Social Shake-Up conference, Brianna suggested taking an approach that creates an experience where people want to join the conversation and engage. And for those working with little to no budget, this step is especially important, because you have to really finesse your approach in a way that can stand on its own and drive solid results, without having to rely on paid campaigns to drum up additional engagements.

The key is having a solid communications plan in place to manage the crisis – and that means having a rapid and transparent response to the public. From a PR perspective, the White House’s bungling of President Trump’s recent positive COVID-19 diagnosis was particularly egregious. Having a contingency/scenario plan that outlines every conceivable crisis and appropriate response is the first step in an effective crisis communications plan. It would behoove the White House to come out in front of the crisis with clear and transparent messaging to keep the public informed of important developments and remove any doubt in the administration’s trustworthiness.

Amazon Prime Day, held this week, kicked off the holiday shopping season much earlier with their competitive deals. Additionally, retailers like Best Buy and Walmart have announced plans to begin their holiday sales in October as well. The media landscape will continue to focus on the holiday shopping season in the months of November and December. There will always be folks who put off shopping in the mall until Christmas Eve; we’re just likely to see a more prolonged holiday shopping season without as much of a jump in sales on Black Friday as we have in the past.

In the before times, I regularly visited the McDowell Sonoran Preserve in Scottsdale with my pal Mary to hike and gab. When Mary offered up a self-help book with a title that I can’t remember, I gave it the good old college try. And she really got me when I discovered her connection to Scottsdale, where Katan used to work for a Scottsdale museum (at which she imagined and then staged an Arm Wrestling for Art event to drive interest in the organization.) And now that I thought about it, I realized I was already approaching my job creating content for Bospar clients with creativity and imagination –