B Public Relations

As a women-owned, women-led company, it’s no surprise that International Women’s Day is a holiday As we celebrate the incredible women in our lives on March 8, we asked our team to weigh in on what the day means to them: I’ve been thinking a lot recently about terms such as “lady boss” or “entrepreneuHER,” because really, why should words like “entrepreneur” or “boss” need a gendered qualifier? For me, International Women’s Day means not only celebrating the bold female pioneers that are shaping our society, but also encouraging the women in our daily lives to continue forging their unique paths. With so many incredible ladies in my life who are all giving their all to positively affect our world in so many different ways, I love that today is a day of celebrating women’s inherent strengths, whether physical, emotional, in character and action, through their passions, or all of the above.

These tactics help our clients, build momentum, own their brand’s messaging and get in front of their target audiences ahead of opening their doors. Once on ballots, integrated teams at PR agencies are able to run social media campaigns and draft email copy to leverage client fanbases and encourage Reader’s Choice voting opportunities. Beyond helping with opening messaging, PR agencies can help brainstorm creative new ideas – whether that’s a timely new menu item or positioning owners as thought leaders in the industry – to always keep your company relevant and in the news. In addition to drafting messaging and strategy for both traditional and social media audience, PR agencies offer media training, so any member of your team feels prepared when speaking to media.

Our clients often feel the pressure to deliver the perfect sound bite, and as their publicists, it’s our job to ensure they head into every interview feeling prepared and confident. Throughout the conversation, keep in mind that the reporter is looking for a sound bite or quote to use in their story. * Maintain eye contact with the reporter if in person * Listen to the complete question and use part of it to respond (i.e. How long have you been in business? If you mess up a response to a question, it’s ok to ask for a redo as long as you aren’t being filmed live.

* Organic Social Content: BPR will keep your feeds on-brand and engaging with real-time campaigns and evergreen content. BPR uses influencer software (as well as other strategic methods) to both vet incoming influencer inquiries and create full influencer lists for pitching that will help achieve brand goals. * Online profile management: If needed, BPR will set up all necessary online profiles, not just for social media, but also for other important channels like Google Business, Yelp and TripAdvisor. We’re here to help you create a strategic mix of services that will best help serve your company’s needs and budget, so drop us a line at hello@wearebpr.com if you would like to know more!