LaVoie HealthScience
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Strategic communications integrating public and investor relations, marketing and communications in biotech, pharma, device, medtech, public health & wellness
The Social Media and Marketing specialist will develop and implement social media marketing campaigns for LaVoie Health Science and its health and science corporate clients. Day to day responsibilities include switching gears quickly between clients, understanding major health and science issues and opportunities, following the news, creating content in alignment with clients’ style guides and brand image, and the ability to conceptualize, schedule and manage projects from inception to conclusion. Understanding of a regulated market (public companies) and/or development stage companies with unapproved products is important. * Analyze the effectiveness of online campaigns in real time by collecting data and producing reports required to evaluate the effectiveness of social media programs
As we continue with virtual conferences in 2021, here are some tips to help you navigate the digital format and reach your target stakeholders at this year’s virtual conferences. Take advantage of one-on-one partnering systems offered by the conference to get a head start and set up meetings in advance of the conference. Develop a conference participation strategy for the year targeting the audiences you are looking to reach whether it be investors, partners, or the medical community. In addition to reviewing presentation materials, ensure that your own social media platform is active and updated.
A 360 Degree Global Market View,” virtual webinar was designed to discuss global market trends on public and private United States, Europe, and China markets, JPM virtual week in January 2021, and more. Panelists, including myself as moderator, consisted of industry leaders, including Dr. Alexandra Goll, Managing Director of Biopharma Advisory; Brad Loncar, CEO of Loncar Investments; and Amit Munshi, President, CEO and Board Member of Arena Pharmaceuticals. Key takeaways for biotechnology industry executives include China’s policy changes promoting incentives for life science innovation which are predicted to have implications for US and EU innovation and strategy as well as the continued importance of emerging EU companies having a footprint in the US and solving for the talent shortage in our sector. Read the full article on the PharmExec website.
The account manager/account director of PR/Media manages multiple accounts for the public relations practice and is a role model for staff. As the principal client contact for assigned public relations clients, the executive counsels clients, manages expectations, reviews, and adjusts program for effectiveness. In this role, you will have the ability to expand client relationships with excellent work, new ideas and programs and will participate in group management decisions. The account manager/account director will show an ability to work across functional areas and integrate well with investor and corporate communications practice and staff.