OPM Pros

Based in Plymouth, UK and founded in 2006, Optimus-PM is an industry-leading affiliate marketing agency with an unparalleled reputation for delivering cost-effective results for brands across the UK, France, Germany, Netherlands, Ireland, Finland, Spain, Portugal, Italy, Switzerland, Belgium, Sweden, Denmark, Australia, Singapore, South Africa and beyond. The addition of Optimus-PM expands Gen3’s geographical footprint and enables the agency to leverage international talent to deliver market-leading affiliate marketing solutions to clients across the globe. ’s Co-Chief Executive Officers, Mike Tabasso and Andy Cantos, will continue to lead the combined business and the Founders of Optimus Performance Marketing, Mark Russell and Bruce Clayton, will be joining the Gen3 team in an executive capacity, leading its expansion efforts in EMEA and APAC. Gen3, headquartered in Blue Bell, PA, is a leading digital marketing agency that provides affiliate marketing services to customers (“advertisers”) by optimizing advertisers’ positioning of their products and services on third party websites (“publishers” or “affiliates”).

We’re extremely proud to announce that today marks the date of OPM Pros 11 years in the business! This year has been challenging in many ways, and we feel fortunate and grateful that we’re going strong and celebrating another year of success! And a special thank you to our wonderful team for working hard and never being satisfied with the status quo. We use this information in order to improve and customize your browsing experience and for analytics and metrics about our visitors both on this website and other media.

Lebanon is currently going through an exceptionally difficult time following the catastrophic explosion that happened at the Beirut Port on Tuesday, August 4. A huge store of highly reactive chemical ammonium nitrate ignited and blew up at Beirut’s port area, sending shockwaves across the country, shattering windows, collapsing roofs and destroying homes. We are hopeful that this donation will make a meaningful impact by delivery emergency aid including temporary shelters, distributing food baskets, providing injury care, repairing damaged water facilities and much more. Although the government matching fund ended on August 24, the Humanitarian Coalition will continue accepting donations until September 4 to meet the urgent and ongoing needs on the ground in Lebanon.

As 2 out of the 5 agencies selected, we are excited to announce that OPM Pros and Gen3 Marketing now Platinum Agency Partners of the Rakuten Advertising Agency Program. It requires an elite level of affiliate experience and dedication to manage and lead advertisers to achieve impressive sales growth, and this commitment and hard work have not gone unnoticed.” Attendees from our team included: Paresh Vadavia (joined by his lovely little daughter Maya), Lianne Heuvelink, Lara Chahine and Diana Lozano. Our team brought back valuable knowledge from sessions, for example, Understanding Today’s Luxury Shopper and the keynote speeches: Renegades Write the Rules with Amy Jo Martin and The Modern E-Commerce Experience presented by Rakuten Intelligence.