Christine Uys

HAPPY HOUR IS NEAR 🙌⠀ ⠀ A sneak peek of what’s on the menu for Cocktails With Christine Episode 2: ⠀ ⠀ • My version of a French 75 🥂⠀ ⠀ • Tips and tools to master Instagram Highlights⠀ ⠀ Are you tuning in?⠀ ⠀ 👉 SEE YOU TONIGHT 6 PM ET ON IGTV ⠀ ⠀ Catch up on last week’s episode about optimizing your Instagram bio NOW by visiting my profile and checking out my IGTV channel! 💕 ⠀ ⠀ ⠀ #InstagramEngagementTips #InstagramGrowthTips #instagramlikes #tgif #instagramguru #instagrammarketingtips #instagramstrategy #instagramtips #cocktailswithchristine #businessstrategy #businessgrowth #businessgrowthstrategy #highvibrations #dreamersanddoers #businessconsultant #businesscoaching #tampabaycareers #tampabusinessowner #smallbusinessowner #stpetebusiness #tampabaysmallbusiness #cocktailswithchristine #cocktails #socialmediacoach #tampasocialmedia #discoverunder5k

Hi, I’m Christine 👋⠀ ⠀ I’ve connected with nearly 3k of you on this wild little app and it’s about time I say hello to all the new faces!⠀ ⠀ Here’s a few things you might not know about me👇⠀ ⠀ ✨ I’m a 24 year old corporate gal navigating influencer marketing for @HSN ⠀ ⠀ 👩‍💻 I run a successful marketing and consulting biz and have spent the past 5 years helping businesses grow on social media ⠀ ⠀ 👶 I was born in Pretoria, South Africa 🇿🇦, have two older sisters, and speak Afrikaans, a dialect of Dutch #iamanimmigrant⠀ ⠀ ♋️ I’m a cancer with an overwhelming amount of love and empathy for people and animals ⠀ ⠀ 💖 I’ve been with my soulmate for 5 years and can’t wait to marry him one day ⠀ ⠀ 🤘 I’m a USF alumni with a Bachelor’s Degree in Marketing ⠀ ⠀ ⛳️ I enjoy golf, cooking, and making fancy cocktails when I’m looking to unwind ⠀ ⠀ My friends and family know me for taking days to respond to text messages, being fashionably late, & having a never ending pile of laundry in the corner of my room⠀ ⠀ I’m a hot mess, but a happy one and I’m glad you’re here! 👋⠀ ⠀ If I ran into you in real life, what’s one thing you’d share with me about YOU? ⠀ ⠀ ⠀ #techdiversity #womenintech #femalefounders #girlboss #hustleandheart #ladybosslifestyle #savvybusinessowner #creativeentreprenuer #bosslady #womeninbusiness #businesschicks #staybossyladies #herbusiness #femalepreneur #womenwhohustle #theleaguewomen #girlgang #empoweringwomen #femalerevolution #influencerscout #influencerguru #discoverunder5k #brandingmyself #caughtgramming #createexploretakeover #instagood #influencermarketing #marketingguru #influenceragency

On the menu for tonight’s happy hour: whipped coffee cocktail 🍸 ⠀ ⠀ I’ll also be going over a few tips to optimize how your business shows up on Instagram! ⠀ ⠀ Will I see you there?⠀ ⠀ TUNE IN TONIGHT AT 6 PM EDT ON IGTV💕⠀ ⠀ ⠀ #whippedcoffee #dalgonacoffee #coffee #stayhome #foodiegram #isolationcreation #covidcooking #quarantinekitchen #vintageglassware #foodstyling #foodography ⠀ #cocktails #espresso #espressomartini #quarintini #cocktailswithchristine #InstagramGrowthTips #instagramlikes #Instagram #instagramguru #instagrammarketingtips #instagramstrategy #businesswoman #businessplan #businessstrategy #businessgrowth #businessgrowthstrategy #socialmediaconsultant #tampablogger #discoverunder10k

YOU’RE INVITED TO A SOCIAL MEDIA HAPPY HOUR👇⠀ ⠀ Tune in to IGTV at 6 PM EDT tonight for some social media tips and a yummy cocktail (or mocktail)🍸 ⠀ ⠀ What are you bringing to cheers with? ✨ ⠀ ⠀ ⠀ #InstagramEngagementTips #InstagramGrowthTips #instagramlikes #Instagram #instagramguru #instagrammarketingtips #instagramstrategy #businesswoman #businessplan #businessstrategy #businessgrowth #businessgrowthstrategy #highvibrations #dreamersanddoers #businessconsultant #businesscoaching #tampabaycareers #tampabusinessowner #smallbusinessowner #stpetebusiness #tampabaysmallbusiness #cocktailswithchristine #cocktails #socialmediacoach #smallbusinessowner #tampablogger #discoverunder5k

For a gal who craves socializing #IRL, three weeks of working remotely got me feeling some type of way. ⠀ ⠀ I suddenly found myself in a phase of not wanting to be social on social media at all...perhaps I’ve been hiding from the realty the world is facing right now. 😔⠀ ⠀ This weekend I gave myself a little pep talk though and challenged myself to get out of this rut because I knew I had to SHOW UP for the business owners who need social media help now more than ever. ⠀ ⠀ And so, an idea was born 💡⠀ ⠀ I can’t wait to share what I’ve been working on with you this week! ⠀ ⠀ Any guesses?👇 ⠀ ⠀ P.S. cocktails are involved 🍸 ⠀ ⠀ ⠀ #businessgrowthstrategy ⠀ #smallbusinesstips #businesscoaching #businessmentor #createlounge #savvybusinessowners #dreamersanddoers #entrepreneurmindmap #cocktailtutorial ⠀ #businessgrowthstrategy #socialmediacoach #contentmarketingtips #sharewhatyouknow #growyourbusiness #intentionalbusiness #brandingmyself #marketingmotivation #biztips #smallbiz ⠀ #socialmediastrategy #onlinebusinesscoach #Onlinecoach #igniteyorufire #womanrising #socialmediaguru #socialmediainfluencer #socialmediaconsultant #cocktails

Counting my blessings and loving everyone a little harder right now - especially this guy ❤️⠀

SOCIAL MEDIA STRATEGY: STEP 2. NICHE DISCOVERY ⠀ ⠀ 🌈save this for later 🌈⠀ ⠀ Is the word niche causing you to lose your mind? 🤯⠀ ⠀ I know it's a bit redundant to hear every marketer talk about "tapping into your ideal audience" ⠀ ⠀ BUUUT unfortunately, many brands struggle when it comes time to pinpoint exactly who they’re trying to reach.⠀ ⠀ The result? ⠀ ⠀ 💩 social media strategy⠀ 💩engagement ⠀ ⠀ The second step in creating a solid social media strategy is all about discovering your niche. ⠀ ⠀ Swipe to see a few of the preliminary questions I ask my clients before I sit down with them to establish their audience avatar, brand pillars, and unique selling proposition...✨stay tuned for these steps✨⠀ ⠀ Need a marketing expert to help you navigate through these? I'm your girl! #callmebeepme ⠀ ⠀ #businesstips #smallbusinesstips #businesscoaching #businessmentor #createlounge #savvybusinessowners #dreamersanddoers #millionairementor #entrepreneurmindmap #goalslayer ⠀ ⠀ #businessgrowthstrategy #socialmediacoach #contentmarketingtips #sharewhatyouknow #growyourbusiness #intentionalbusiness #brandingmyself #marketingmotivation #biztips #smallbiz ⠀ ⠀ #socialmediastrategy #onlinebusinesscoach #Onlinecoach #igniteyorufire #womanrising #socialmediaguru #socialmediainfluencer #socialmediaconsultant #socialmediaexpert

SOCIAL MEDIA STRATEGY: STEP 1. AUDITING⠀ ⠀ When's the last time you collected data about...⠀ ⠀ - what your audience likes⠀ - who your customer is⠀ - which platform is bringing you in revenue⠀ ⠀ & ⠀ ⠀ - what's moving the needle in your business⠀ ⠀ 🧐⠀ ⠀ STEP 1 TO CREATING A SOLID SOCIAL MEDIA STRATEGY: AUDIT⠀ ⠀ Auditing your social media accounts and analyzing the data to paint a detailed picture of what's going on in your business will help form a strategy unique to what your business *needs* to succeed. ⠀ ⠀ Here are some things to consider when auditing your account:⠀ ⠀ - Is my profile clear about who my business serves? ⠀ - Am I using searchable features so my customers can easily find me?⠀ - Is my audience engaging with my content? ⠀ - What does the data say I should be posting more of?⠀ - Do I stand out in my industry? ⠀ - Is the information I share valuable for my ideal customer?⠀ ⠀ If you need help auditing your accounts and answering these questions, shoot me a message and I'll be able to guide you through ✨⠀ ⠀ ⠀ #smallbiz #socialmediacoach #socialmediaexpert #femalefounders #thesehappysquares #livemoremagic #hustleandheart #ladybosslifestyle #savvybusinessowner #creativeentreprenuer #bosslady #womeninbusiness #businesschicks #staybossyladies #herbusiness #femalepreneur #womenwhohustle #theleaguewomen #girlgang #empoweringwomen #femalerevolution #influencerscout #discoverunder5k #brandingmyself #caughtgramming #createexploretakeover #instagood #influencermarketing #marketingguru #socialmediasuccess

STRATEGY...FOR SOCIAL MEDIA? DON'T KNOW HER 🙄⠀ ⠀ Do you have a ton of amazing ideas for your Instagram?⠀ ⠀ How many of these have you seen come to life? ⠀ ⠀ Do you need amazing ideas for your social media? ⠀ ⠀ I think I have a pretty good idea why you haven't been able to grow your business the way you want to on here...⠀ ⠀ You don't have a social media strategy that's set up for growth. ⠀ ⠀ If you're feeling stuck because you don't know the next steps, or wondering where to even begin with creating a social media strategy - ⠀ ⠀ You're gonna wanna tune into the content I have planned for the next few weeks 😳⠀ ⠀ Comment "HECK YEAH" if you're excited and ready to absorb all the info to grow your business with a kick-ass social media strategy! ⠀ ⠀ ⠀ #CodesOfContent #InstagramInfluencer #Instapreneur #ContentCreator #InstagramEngagementTips #InstagramGrowthTips #instagramlikes #Instagram #instagramguru #instagrammarketingtips #instagramstrategy #businesswoman #businessplan #businessstrategy #businessgrowth #businessgrowthstrategy #highvibrations #dreamersanddoers #businessconsultant #businesscoaching #tampabaycareers #tampabusinessowner #smallbusinessowner #stpetebusiness #tampabaysmallbusiness #socialmediastrategy #tampabae⠀ ⠀

Fighting for nose space since 2014. Good heavens, time is flying by. ⁣ ⁣ I’m so thankful we make time to slow down, be present, dream, snuggle and kiss. ⁣ ⁣ One of my favorite things about our relationship is we never take a moment for granted. ⁣ ⁣ Sure we get upset with each other - but we’re quick to forgive. ⁣ ⁣ Today is a reminder to soak in every minute we have together with the people we love. ⁣ ⁣ Swipe to see some throwbacks of me and Jordan over the years...including a photo captured at our first unofficial date - a @g_eazy concert. We’ve been together since that night ❤️⁣ ⁣ ⁣

IF YOU STRUGGLE WITH IDENTIFYING YOUR NICHE AND FINDING YOUR IDEAL CLIENT READ THIS: ⠀ ⠀ My last few posts touch on fundamentals of finding your niche to develop a successful social media strategy.⠀ ⠀ Here's a recap: ⠀ ⠀ 1. Find out exactly who you want to speak to (audience avatar) ⠀ ⠀ 2. Establish the overarching value 'themes' that your unique brand delivers to your ideal client. (brand pillars) ⠀ ⠀ Today, I'm sharing the third fundamental part of a successful social media strategy: ⠀ ⠀ 3. Unique Selling Proposition (USP) ⠀ ⠀ Instagram has 1 billion monthly active users which means whoever wants to invest in what you have to offer - exists on the platform. ⠀ ⠀ You just have to reach the right people. Sounds simple, right? ⠀ ⠀ Here's a breakdown of how easy it actually is to find and serve your ideal client:⠀ ⠀ HOW TO ESTABLISH YOUR 'USP'⠀ ⠀ Step 1. identify your target audience's problem/pain points ⠀ ⠀ Step 2. explain how your product or service solves that problem⠀ ⠀ Using this framework when developing your social media strategy will ensure your business is positioned as the best choice for your target customer. ⠀ ⠀ Are you ready to level-up your Instagram strategy and find more clients on social media? Message me "I'M READY!" to get started. ⠀ ⠀ ⠀ ⠀ #techdiversity #womenintech #girlintech #femalefounders #girlboss #hustleandheart #ladybosslifestyle #savvybusinessowner #creativeentreprenuer #bosslady #womeninbusiness #businesschicks #staybossyladies #herbusiness #femalepreneur #womenwhohustle #theleaguewomen #girlgang #empoweringwomen #femalerevolution #influencerscout #influencerguru #discoverunder5k #brandingmyself #caughtgramming #createexploretakeover #instagood #influencermarketing #marketingguru #influenceragency ⠀ ⠀ ⠀

My best mateys 🏴‍☠️ arghhh ☠️ #gasparilla2020

HOW TO POSITION YOURSELF AS AN EXPERT IN YOUR INDUSTRY:⠀ ⠀ Once you know who your ideal follower is it’s SO MUCH easier to pinpoint what kind of content your audience wants to consume. ⠀ ⠀ Does the feeling of *wondering* what to post on Instagram ever make you shut down completely and decide to just not share at all? ⠀ ⠀ I've been in this position WAY too many times... and then I established my brand pillars. ✨🌈✨⠀ ⠀ What are brand pillars? ⠀ ⠀ Think of brand pillars as the overarching themes you talk about that position you as an expert in your industry. ⠀ ⠀ Ask yourself and your friends one easy question to start establishing your business content pillars:⠀ ⠀ "What am I an expert in?" ⠀ ⠀ And by expert I mean:⠀ ⠀ ▪️What do most people know you for?⠀ ⠀ ▪️What are people needing help with when they reach out to you? ⠀ ⠀ ▪️What comes naturally to you?⠀ ⠀ Use this feedback to establish common themes that serve your followers needs and I guarantee you'll never run out of topics to talk about - or people who want to show up for what you have to offer.⠀ ⠀ Ask me what I know you for best in the comments below to get clarity on the expertise you bring to the table 👇⠀ ⠀

If you want more followers, likes, and comments on Instagram you should probably start with this: ⠀⁣⁣ ⠀⁣⁣ 🌈 know your audience 🌈⠀⁣⁣ ⠀⁣⁣ 8 PARTS TO IDENTIFY YOUR IDEAL FOLLOWER: ⠀⁣⁣ ⠀⁣⁣ *save this post to reference later*⠀⁣⁣ ⠀⁣⁣ 1. DEMOGRAPHICS ⠀⁣⁣ ⠀⁣⁣ - name ⠀⁣⁣ - age ⠀⁣⁣ - gender⠀⁣⁣ - location ⠀⁣⁣ - occupation ⠀⁣⁣ - income ⠀⁣⁣ - etc ⠀⁣⁣ ⠀⁣⁣ 2. GOALS ⠀⁣⁣ ⠀⁣⁣ ex) increase social media following ⠀⁣⁣ ex) generate more sales ⠀⁣⁣ ⠀⁣⁣ 3. VALUES
⁣ ⁣ ex) commitment ⠀⁣⁣ ex) professional development ⠀⁣⁣ ⠀⁣⁣ 4. SOURCES OF INFORMATION ⁣ ⁣ - top visited websites⁣ - podcasts
⁣ - gurus/influencers ⁣ - books ⠀⁣⁣ - etc ⠀⁣⁣ ⠀⁣⁣ 5. CHALLENGES⠀⁣⁣ ⠀⁣⁣ - scaling a business on social media ⠀⁣⁣ - hiring people⠀⁣⁣ - consistency
⠀⁣⁣ ⁣ 6. PAIN POINTS⠀⁣⁣ ⁣ - no time ⁣ - not receiving support they need⁣ - finances ⠀⁣⁣ ⠀⁣⁣ 7. OBJECTIONS ⠀⁣⁣ - determining if your business is truly needed⁣ - considering if different options could work instead ⁣ - cost ⠀⁣⁣ ⠀⁣⁣ 8. ROLE ⠀⁣⁣ ⁣ 
Influencer?⠀⁣⁣ Decision maker? ⠀⁣⁣ Initiator? ⠀⁣⁣ Buyer? ⠀⁣⁣ User? ⁣ ⁣ 
Start gathering the information you need to fill out these 8 categories and get ready to convert more followers into clients. 💸⠀⁣⁣ ⠀⁣⁣ Know a small business owner who would benefit from this post? Tag them below so they can get a head-start at growing their business on social media! ✨⠀

GETTING STARTED AS A BUSINESS ON SOCIAL MEDIA IN 2020: ⠀ ⠀ A new year often opens the gates to finally start that business you've had in mind - even though your heart wanted to start so long ago! ⠀ ⠀ What's holding you back? ⠀ ⠀ Guarantee it's the same thing that held me back for so long...you post things for yourself, not your ideal client. 👀⠀ ⠀ It's time to transform your thinking from: ⠀ ⠀ → "What content do I want to create?"⠀ ⠀ to⠀ ⠀ → “What content does my customer want to consume?"⠀ ⠀⠀ Building a strong foundation as a brand on social media starts with knowing EXACTLY who you're speaking to which is why this week is ALL about discovering who your audience avatar is. ⠀ ⠀ For starters, you may be wondering what an audience avatar even is. I gotchuuu gurl 😏⠀ ⠀ Your audience avatar represents the ideal person your business is for. ⠀ ⠀ Creating a persona to include ALL the *important* characteristics this person has makes it SO MUCH EASIER to speak to this person!⠀ ⠀ Think of it as a customer bitmoji 🧍‍♀️⠀ ⠀ Can you name a characteristic of the person who needs what your business offers? ⠀ ⠀ I'm sharing more this week on how to find your tribe but in the meantime, start thinking about your ideal customer and all the characteristics of that person. ⠀ ⠀ You don't have to wait for surveys or interviews to be conducted to create your first draft of an avatar. Just move forward and START! ⠀ ⠀