Taylor Strategy

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Taylor is a brand counselor and public relations partner to a select portfolio of the world’s leading consumer brands.

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Highlights
Esports in 2021: The Year of the Crossover

The Year of the Crossover With the beginning of 2021 seeing much of the sports landscape move closer to a state of normalcy, the world of esports projects to have a banner year after an influx of new viewers joined while the pandemic dragged on. The growth didn’t stop there, however, as The State of Esports Betting Report 2020 from EveryMatrix noted that total wagers would end as high as $15 billion by 2020’s close and that 10% of traditional sports bettors transitioned to being esports bettors during a three-week period during the early lockdowns. French soccer champion Paris Saint-Germain has not only loaded up active divisions in FIFA, League of Legends, Dota 2 and Brawl Stars in just four years, but it also opened up an online youth academy for top young gamers at the end of 2020 and plans to debut Studio Paris Saint-Germain in 2021 as a headquarters and training center for PSG Esports. In past years, we’ve seen buy in from celebrities and deep pocketed investors into the gaming space, but 2021’s trends seem to key in on the sports world putting its considerable backing behind it.

UNCF New York to host Virtual “A Mind Is…” Gala Supporting HBCUs and Students

The virtual fundraising event will feature longtime UNCF supporter Michael Bloomberg, Starbucks Board Chair Mellody Hobson, co-CEO, Ariel Investments, HBCU alumna Stacey Abrams and other select speakers, awards presentations, and musical performances, by Grammy® Award-nominated singer, Kenny Lattimore, and Roc Nation Records recording artist, Infinity Song. Proceeds will benefit talented and deserving students across New York and the United States who lack the financial support to get to and through college, as well as UNCF’s 37 member historically Black colleges and universities (HBCUs). This year’s honorees, who are being recognized for helping to advance educational opportunities for African Americans, include Thasunda Brown Duckett, former CEO, Chase Consumer Banking and incoming President and CEO, TIAA, who will be presented the Leadership Award; PepsiCo, which will be presented the Corporate Partner Award; and Dennis M. Walcott, president and CEO, Queens Public Library, who will be presented the Shirley Chisholm Award for Community Service. To serve youth, the community and the nation, UNCF supports students’ education and development through scholarships and other programs, supports and strengthens its 37 member colleges and universities, and advocates for the importance of minority education and college readiness.

Cupid Covid Kindness

In Mexico, Valentine’s Day is called “día del amor y la amistad” which means, “day of love and friendship” so I have tried to share that tradition (celebrating friendship) at the center of our celebration. This year, since we are staying apart because we love each other so much, we have sent all of my daughters’ cousins and friends Valentine’s Day cards, and her closest friends/cousins got Skip-It’s (or the Amazon version of them)! ” Jordyn also had delightful at-home plans for Valentine’s Day that included her significant other (s.o.) and friends to really share the kindness: “ We hope you have enjoyed our Cupid Covid Kindness blog and that it inspires you to share your kindness with others, not just on Valentine’s Day, but all year long.

Let's Talk Roots: The Complexities of Being Latinx in the US

Let’s Talk Roots: The Complexities of Being Latinx in the US In honor of Hispanic Heritage Month, the Taylor team came together virtually to “talk roots. This was an intimate #TAYLORUNITED conversation around the complexities of assimilation, identity and authenticity. A Message from the Taylor Family on the Importance of Giving Halley Barnes Speaks with Rutgers Women Lacrosse on Her Career at Taylor We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits.

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