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In this live webinar, Profoto Legend of Light, Sal Cincotta, will show you how to create beautifully unique portraits using a multitude of lighting set ups. Everything from a simple 1-light portrait to a more complex 5-light set up will be covered. These techniques can be applied both in-studio and on-location for your clients. In addition, you will watch live and see how Sal directs his clients and quickly adjusts lighting to keep the pace and tempo fun for everyone.

Does the idea of using flash intimidate you? In this video Alissa Cincotta shows you two easy ways to elevate your studio portraits with just one light: the Westcott FJ200, using the FJ80 as a trigger in TTL mode to let the camera and flash to do all the work for you. Finally, to add a bit more fill to the portrait, we add in the Westcott Eyelighter 2. To see how Alissa got these shots, check out the video below.

The main goal of my senior business is to create beautiful, artistic images of my clients to celebrate them and their hard-earned accomplishments in a unique way. ’s talents is the key to creating a senior experience so unique to them that your photography business will stand out from the rest. These sessions will make your business stand out and support high-end pricing by creating memorable images that withstand the test of time. custom experience for my clients—a technique that would be hard to make profitable for a high-volume photographer because of the amount of work involved in customizing each experience.

When a client books me for a senior portrait session, I automatically assume they are going to purchase wall prints, among other printed products that I offer. I live in the deep South, where many things are still very traditional, so the majority of my clients still choose a traditional studio portrait of their senior to display in their home. Other printed wall art that I offer includes metal, acrylic and a suede canvas wrap. If I know my senior wants an edgy Sportrait and that Mom intends to hang it in the senior’s bedroom, most likely that client will go home with a large metal print.