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In a continued effort to provide hoteliers with the technology interfaces they desire, SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, will fully integrate its Central Reservations System, Windsurfer CRS, with Mews, a leading cloud-based Property Management System (PMS). The integration with Mews will allow us to help more hoteliers who need seamless access to the best technology, including artificial intelligence, when managing distribution, revenue management and marketing,” says SHR-Europe’s Managing Director, David Orensanz. With an evolving suite of AI-driven solutions, SHR enables hotels around the world with applications ranging from distribution to revenue management to guest management, including: Windsurfer CRS, Windsurfer Booking Engine, Wave RMS, Maverick CRM, in addition, Revenue Management for Hire services to brands, chains, and management companies. Contact Sales Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

During COVID-19 Recovery HOUSTON, TX, April 27, 2020—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, announced today several offerings specifically designed to help hotels during their recovery efforts from the negative impacts of COVID-19. Lastly, for a nominal fee, SHR is offering an extensive list of services aptly named the “Recovery Packages,” a collection of services aimed at revenue generation and specifically designed to help hoteliers in their analysis of risk and potential. The services are executed by experts in their fields and include a cohesive analysis of revenue management, distribution and digital marketing to ensure hotels are optimized for maximum market share and profitability during recovery. With a history of innovation starting with Windsurfer® CRS, SHR serves thousands of properties around the globe with CRS, booking engine, and revenue management technology and services.

– SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has partnered with Serent Capital, a private equity firm with offices in Austin and San Francisco focused on investing in high-growth technology and services businesses. SHR provides chain hotels, groups, and independents revenue generating applications like their central reservation system, Windsurfer® CRS, a guest management system, Maverick CRM, and a revenue management system, Wave RMS, along with a seasoned and well certified team of revenue managers that help create and maintain winning revenue strategies. We’ve spent the last 12 years as active investors in the hospitality market, and we believe Rod and his team have built an exceptional and unique business, which will be a great platform for us as we look to expand its footprint both organically and inorganically through M&A.” As part of this investment, Rod Jimenez will be joining the new Board of Directors and will continue leading SHR and working closely with Serent and the rest of the Board to further advance the company’s growth strategy. Contact Sales Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.

Solutions SHR Welcomes New Business Development Director for Germany, Austria, and Switzerland HOUSTON, TX, March 11, 2019 — SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel revenue generation technologies, has selected Sandro Christofori as its Business Development Director for the Germany, Austria, and Switzerland, reinforcing the company’s strong commitment to expanding its European presence. Prior to SHR, Christofori held the role of Field Sales Account Manager – Central Europe for Infor, Account Manager and Consultant for HRG, and F&B Operations Manager for Mandarin Oriental Hotel Group. “Sandro brings over several years of solid hotel technology sales experience to the table for SHR, as well valuable hotel on-property experience,” said Drew Rosser, Vice President of Sales for SHR. Contact Sales Check out our library of hospitality industry resources, including recorded webinars, whiteboard sessions with hospitality experts, and videos of SHR clients sharing how they’ve overcome some of their toughest challenges.