The Disruptive

We teamed up with the incredible production team at Realmless and LVMH’s Belvedere Vodka to curate one of the most exclusive events of the year in Ibiza, headlined by Black Coffee. The Disruptive was tasked with bringing 250 top creators, artists, influencers & entrepreneurs to the annual Belvedere Eclipse summit in Ibiza, to not only have an incredible time, but to activate on a social level and announce their new Eclipse Vodka design. Influencer marketing is often times focused for driving e-commerce sales, but it’s a powerful tool for activating on a grassroots level to amplify live events, parties, concerts, shows etc. to increase brand exposure outside the venue itself. If your guests aren’t vibing, if the energy isn’t flowing, it doesn’t matter how great the venue, or how great the music, people just aren’t going to have a good time.

The fact is that many people using social media base their self-worth and self-esteem on how many likes they get on the content they post without truly taking into consideration the powers, algorithms, and tools lurking behind the modern digital influencer and social media platforms. That’s the power of digital influence, and it’s why influencer marketing and brand strategy are so important today. As a digital influencer, if you aren’t creating meaningful content that resonates within the hearts and minds of those who follow you, you won’t grow your brand in an authentic way that not only earns profits but also creates positive change. Since his fans hadn’t heard from him in a while, the release of his new collection, new content, and new cause helped increase his engagement and follower growth on social media by 12%.

I can almost guarantee that even with one or two of the avenues below going strong, you can generate momentum, as long as you have a solid product and brand (if you don’t, then I would check out my videos on personal branding and brand identity). It’s the first impression that people are going to receive when they come to you, and as we know, first impressions mean a lot. If you’re not in this game or on this wave, then you’re going to be missing out on a ton of business. Think industry trade shows, pop-up shops, local events and local markets for instance.

Brand equity is how the world sees you (and the value in that perception) 3. Branding is how you communicate and create those two Brand Identity, how you see the world. Brand Equity, how the world sees you. What type of messages are you putting out into the world and how do people view you and your message?