Rock Orange

The younger Hariri’s other past work experience includes a tenure as deputy chief executive officer and vice chairman of Saudi Oger, his family’s construction company that has a long history of unfair labor practices and failure to pay wages to workers. But in the current climate of renewed suspicion of all things Russian among about half the country, and in the light of the current gender equality conversations happening in this country, such a leadership makeup is, to quote the current parlance, “problematic” and not likely to engender support. The Weinstein Company, which has won countless awards and was a thriving film studio just one year ago, recently announced it will file for bankruptcy following the outing of its president Harvey Weinstein as a sexual miscreant of epic proportions. And the Holy Grail of polarized brand engagement based on the behavior of ownership is of course the Trump brand, whose patronage or abstention has become a larger-than-life symbol of identity in our modern politicized world.

Regardless of what Millennials might say during brand surveys, this report reflects the facts of how they are living, and that information is crucial if you hope to gear your brand toward their lives.” Lately, there’s no easier way for agencies and firms to insert themselves into brand and marketing related social conversations than to publish surveys about Millennials that promise to finally pull back the shroud of mystery from this beguiling generations’ consuming habits. I knew a user data insight specialist once who told me that between Facebook data and Google data, she would rather attack a marketing campaign armed with user habits from Google. Regardless of what Millennials might say during the aforementioned brand surveys, this report reflects the facts of how they are living, and that information is crucial if you hope to gear your brand toward their lives. More young people today live in their parents’ home than in any other arrangement: 1 in 3 young people, or about 24 million 18- to 34-year olds, lived in their parents’ home in 2015.

With such a diverse group of clients, we always have to stay ahead of the game and keep a strong pulse on the practice of matching companies with the right strategic partners or celebrity ambassadors to drive awareness for corporate initiatives, be it product launches, red carpet events, non-profit programs or social media campaigns. Recently, RockOrange had the pleasure of being able to promote the very lovely Jennifer Lopez as she was a recent guest of our client, Casa de Campo Resort & Villas in the Dominican Republic. Our RockOrange Rockstars generated a little over one (1) billion media impressions and 250 million social media impressions off of Jennifer Lopez’s arrival to the island, groundbreaking first concert, visit and accommodations at Casa de Campo, and a philanthropic appearance with one of the resort’s local charity partners. By pitching stories that ranged from the aforementioned events to what she was wearing and details of the luxury resort, we secured over 350 placements in ten countries in media outlets ranging from Vogue and Architecture Digest to Entertainment Tonight and Telemundo.

From The Food Network & Cooking Channel South Beach Wine & Food Festival to a pop-up art gallery in Mexico, check out this roundup of some great coverage our team has secured for our rockstar clients over the past few weeks: Red Robin Gourmet Burgers and Brews was featured in the US Hispanic publication Hola Ciudad! The piece mentions the Golden Robin and Golden Brew-Off Award-winners and also highlights Red Robin’s participation at The Food Network & Cooking Channel South Beach Wine & Food Festival. The Latin Kitchen”, for their Golden Robin Award-winning burger, The 305 Burger, which was featured at the Heineken Light Burger Bash during the The Food Network & Cooking Channel South Beach Wine & Food Festival. The mention highlights the recipe of The 305 Burger, which was created by Florida International University (FIU) student, Given Suman, Red Robin’s Golden Robin Award winner.