neboagency.com

Ringtone commercials aren’t the only ones that are different from commercials in America. There’s a plethora of weird and wonderful stuff going on in advertisements around the world, so we figured we’d spread the joy and share some of our favorites. Is banana-man’s banana phone real, or is he insane? Let’s have a lady climb out of a bottle, but then she is the bottle, and then the lid opens and Arnold Schwarzenegger pops out, except he’s not human, he’s made of liquid.

The role of a project manager is complex: we manage timelines for tasks, maintain budget of the engagement and assess potential risks, all while creating human-centered relationships with both our internal team and clients. We should be thinking strategically about our clients, their goals and their challenges instead of saying yes to every request that comes our way. When a client comes to our team for help, it’s my job to consider the request from a unique perspective. If you truly care about your clients and their success, then you should be doing whatever you can to help them meet their goals — even if that means saying no. Being a project manager at Nebo is unique.

We need to help brands evolve from marketing to being an authentic part of their customers’ lives. We don’t even know what screens are going to be like — there isn’t a tactical roadmap to navigate this new world. We need to think in omni-connected brand experiences, because that’s exactly how consumers engage with media. We’ll need to enrich, optimize and nurture customers throughout the buyer journey by helping our brands become an authentic, relevant and meaningful part of their customers’ lives.