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With ClickFunnels, you can build a sales funnel (which converts much better than a website) using our drag-and-drop editor, you can build an email list and message your customers, you can manage your leads, and you can even build a membership site. Marketo’s three main products include Marketo Engage (a holistic solution for increasing engagement, driving revenue, and measuring results), Bizible (a solution for making better investments managing revenue), and Adobe Experience Cloud (a customer experience management solution). Ultimately, it’s a landing page builder and sales funnel builder meant for ecommerce stores (specifically, ecommerce stores that use Shopify). If you’re in charge of marketing or sales for a B2B company, then LinkedIn Sales Navigator is a paid tool worth knowing about.

what you’re trying to do (i.e., create an entire marketing funnel or create a single landing page), what features and integrations you require, and how much you want to spend. Rather than use a third-party software to send emails to your leads, you can create automated sequences right within ClickFunnels (but don’t worry if you do want to use a different service for email — But it’s a trade-off — with ClickFunnels, you’re going to get an entire sales funnel, membership site, payment gateway, domain registration capabilities, landing pages, opt-in forms, and a shopping cart that can replace your current website. As we’ve discussed, the answer to that question really depends on what you’re looking for… a single landing page or a high-converting sales funnel.

Rather than encouraging website visitors to browse aimlessly, which will waste any advertising dollars you spent on that traffic… You send those people directly to a sales page which focuses on selling a single product. The goal of the Two Step Sales Page is to get the prospect to take the first two most important steps toward purchasing your product — entering their shipping and billing info. First, your traffic goes to the Sales Letter Page where they enter their shipping and billing information to receive a free sample of your product (that way, they’re more willing to enter that information). Ecommerce conversion funnels, on the other hand, which we’ve designed to guide the visitor from new prospect to committed and paying customer, are wildly effective at making sales and growing ecommerce businesses.

The sales funnel would only include elements like the sales page, the order page, the upsell page, the “Thank You” page, and any other pages which directly influence the actual conversion event (which could be generating leads or making sales). The sales funnel represents the sales part of the prospect’s buying journey, but the marketing funnel represents the entire journey Now that you understand the difference between the marketing funnel and the sales funnel, let’s turn our attention to 6 different types of sales funnels that convert like clockwork. First you have the sales letter page where prospects can enter their buying information, then the OTO (One Time Offer) page, and finally the order confirmation page. Last, there’s the webinar confirmation page or the webinar replay page (depending on if you’re doing the webinar live or recorded).