Praytell
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We created the first ever “Perfect Practice Invitational,” building a number of earned talent partnerships with celebrities, athletes, musicians and influencers and engaging our friends at No Kid Hungry as our charitable partner working to fight childhood hunger while schools are out. Over what is traditionally Master’s golf weekend, more than 40 players shared Instagram stories featuring five putts using the Perfect Practice Putting Mat and encouraging their followers to swipe up for a donation to No Kid Hungry through a landing page. In preparation for and throughout the competition, we created visual assets such as a daily leaderboard and the icing on the cake – a daily highlight package with ESPN’s Rachel Nichols. The players were highly engaged on all three fronts – competitive about the standings, curious about how much they’d help raise for No Kid Hungry and eager to get in Rachel Nichols’ nightly recaps, becoming increasingly creative and video friendly (read: kids and dogs!)
In an agency that is committed to giving employees the resources and time to pursue their passions and lead a balanced life, Cleveland is a daily example of someone who can be a senior leader of a fast-growing agency and have a fulfilling family life, while still remaining a contributing member of her community.
In an agency that is committed to giving employees the resources and time to pursue their passions and lead a balanced life, Cleveland is a daily example of someone who can be a senior leader of a fast-growing agency and have a fulfilling family life, while still remaining a contributing member of her community.
The Most Anticipated Launch of CES Samsung’s incubator team at STAR LABS had been brewing up breakthrough artificial human technology for the past six months and was ready to share a first look with the world. Our plan was simple: build excitement and intrigue leading up to CES with strategic teases and information on social, followed by widespread launch day outreach to build on the pre-show momentum. On day one of CES, we executed a packed keynote unveiling moment with STAR LABS CEO Pranav Mistry, followed by every major TV and digital media outlet requesting an interview. NEON became “the most anticipated launch of CES” as USA Today put it, capturing the imagination of attendees and consumers around the world and setting the stage for the company’s first partnership to come this year.