purecars.com

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PureCars is an automotive technology company helping dealers sell more cars with our advertising solutions to reach all of your shopper's screens.

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Highlights
PureCars and Asbury Automotive Extend Relationship for Digital Advertising – PureCars

While Enhancing the Retail Customer Shopping Experience PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has extended its relationship to provide digital advertising services to Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U. S. Even before the COVID-19 pandemic many automotive retailers began reevaluating how they advertise, which channels, and on which platforms, and identifying the right partners to work with in identifying the best ways to improve their digital advertising strategies and lower their overall cost per unit of ads sold. The two companies began working together in 2011 and evolved into PureCars offering a Software-as-a-Services (SaaS)-based digital advertising solution to help Asbury improve its digital advertising efficiencies while lowering their cost per vehicle and RO. Our proprietary automotive digital marketing platform is built on the expertise of a wide range of car people — from data scientists to digital advertising experts — working relentlessly to ensure your dealership keeps growing.

PureCars and Asbury Automotive Extend Relationship for Digital Advertising – PureCars

While Enhancing the Retail Customer Shopping Experience PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has extended its relationship to provide digital advertising services to Asbury Automotive Group, Inc. (NYSE: ABG), one of the largest automotive retail and service companies in the U. S. Even before the COVID-19 pandemic many automotive retailers began reevaluating how they advertise, which channels, and on which platforms, and identifying the right partners to work with in identifying the best ways to improve their digital advertising strategies and lower their overall cost per unit of ads sold. The two companies began working together in 2011 and evolved into PureCars offering a Software-as-a-Services (SaaS)-based digital advertising solution to help Asbury improve its digital advertising efficiencies while lowering their cost per vehicle and RO. Our proprietary automotive digital marketing platform is built on the expertise of a wide range of car people — from data scientists to digital advertising experts — working relentlessly to ensure your dealership keeps growing.

Your (Facebook) Glass Can Now Be More Than 20% Full – PureCars

In September of 2020, Facebook stopped penalizing ads that don’t follow the 20% text rule. What is the “20% Text Rule”?The 20% text rule was Facebook’s effort to keep the platform more visually appealing by restricting ad creative with too much text. Although advertisers will no longer be penalized for images containing more than 20% text, it’s still just as important to work with skilled designers and ad specialists to develop ad creative with the right blend of impactful images and text to entice action and yield optimal performance. As we continue to monitor and measure the success of our campaigns for dealers, and as Facebook continues to monitor and measure the impacts of this change across the entire platform, we’ll share updates and recommendations that continue to drive success for dealers and the automotive industry as a whole.

Your (Facebook) Glass Can Now Be More Than 20% Full – PureCars

In September of 2020, Facebook stopped penalizing ads that don’t follow the 20% text rule. The 20% text rule was Facebook’s effort to keep the platform more visually appealing by restricting ad creative with too much text. Although advertisers will no longer be penalized for images containing more than 20% text, it’s still just as important to work with skilled designers and ad specialists to develop ad creative with the right blend of impactful images and text to entice action and yield optimal performance. As we continue to monitor and measure the success of our campaigns for dealers, and as Facebook continues to monitor and measure the impacts of this change across the entire platform, we’ll share updates and recommendations that continue to drive success for dealers and the automotive industry as a whole.

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