Algoscale usa

Contemporary world of media buying and selling is fast-paced, with competitive advantages accruing to businesses who can make correct decisions in real-time to increase profitability. Marketers and their agency partners who are swift and able to quickly understand the extent to which their campaigns are delivering as planned and who can then take corrective action as needed are realizing improved financial ROI. Thereby, Algoscale implemented decision science to aid the client by integrating data from a variety of sources, allowing for a complete understanding of audience information, content preferences, and advertising consumption behaviors. Algoscale crawled corpus figure of 8000+ websites with content falling into one of the 32 IAB categories and further into 200+ IAB Sub-categories.

Algoscale leveraged Topic modeling, a complex form of AI to provide a solution that standardized their process and helped optimize their time. The client wanted a suggestion on all the best suitable and relevant topics that were to be covered in the content for improving their SEO ranking to draw the attention of more targeted customer segments. Algoscale used Scrapy, a web-crawling framework, which was independent of the format of the website and content, happened to provide a more accurate solution resulting in saving time for QA (Quality Assurance) analysis. Topic modeling, an established technique used to extract valuable topics from a corpus of data was used to determine specific keywords according to the needs, suggesting all the suitable and relevant topics that were to be covered in the content.

In fact, the healthcare industry is prepared to spend an estimated $32 billion on e-commerce and web services technology annually, says Goldman Sachs. One of the major problems for the e-commerce platform was cart abandonment with the average cart abandonment rate being nearly 70%, due to a multitude of reasons such as high shipping costs, complicated checkout processes, insufficient payment methods, and more. The Solution Algoscale team leveraged its domain knowledge and built the platform user-friendly with the categorization of products under different medical industry terms with their subcategories too. It provided pan-India reach for all suppliers thereby enabling greater market reach which in turn increased their market by a large number.

Map data flow and plan for data migration : Map out how the data will flow across your eCommerce workflow and pinpoint integration points where data will need to be synchronized with the CRM system. Once you have mapped out the data flow, plan for data migration and cleansing. Ensure all data is consolidated and well-formatted to maintain data integrity during the migration process.