Along these lines, one thing I’m curious about is how people’s willingness to pay for music is affected by the financial situation of the people creating the music- in other words, are people more willing to pay for music (as opposed to download illegally, stream, whatever) when they know the money matters to the musicians?
Obviously I’m curious as to the effect that such airplay has on streaming and sales behavior…unfortunately, I don’t have data on streaming, but here’s the sales trajectory:
That’s a little weird but interesting, since it suggests a couple of things: one, that the sales interest preceded the airplay interest rather than the other way around, and two, that the airplay and chart recognition didn’t lead to a huge spike in sales.
(Granted, we don’t know that we wouldn’t have seen more of a decline if the airplay hadn’t happened, but the magnitude of the effect is still limited by the fact that sales couldn’t have been less than zero in the “counterfactual” situation.)