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When you order from Walmart.com, you have the option of using Walmart Online Pick Up & Delivery, (OPD) where items are packed and prepped for your arrival and given to you upon your arrival at the store. Walmart’s surge in online popularity, coupled with its extensive shipping network, many store locations, and pickup and delivery options, means that brands will enjoy an increased number of online sales despite the challenges of the pandemic. It’s an excellent time to lean in on Walmart’s online offering and aggressively advertise through Walmart.com’s ad programs. Walmart also plans to combine its digital offerings across Walmart.com, Online Pickup and Delivery, and the Walmart App to create a more holistic digital shopping experience.

Core Web Vitals are a subset of real-time, user-base, page speed signals derived from Google’s Chrome UX Report. Each of the core web vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome. Although we expect the metrics that make up Core Web Vitals will evolve over time – the current set for 2021 focuses on a trinity of aspects of the user experience including loading, interactivity, and visual stability. Anyone with an active desktop and mobile site needs to focus on working with an SEO specialist to ensure all core web vitals are in good condition and passing based on Google’s latest grading system.

Server to server tracking (also called “server-side tracking”) is a way to send data directly to secure servers without relying on a user’s browser. Instead of sending tracking requests through a user’s browser window, it’s possible to send on your back end via server, without intervention and rendering on the user’s device. In addition, with Apple’s latest moves to protect privacy such as Intelligent Tracking Prevention (ITP) & iOS14 updates, third-party tracking within the browser is becoming less reliable. However, instead of relying on the user’s browser to render, evaluate, and send the appropriate responses, your server does the evaluation and response based on the content recalled and served.

As a precursor to the many internet privacy changes to follow, Google in 2020 made a SameSite cookies update to its Chrome Browser. While 2020 was a veritable cornucopia of privacy headlines, lost in the mix was a small, but significant change implemented by Google–the enforcement of the SameSite cookie attribute. SameSite provides a way for developers from Adtech companies like Google, Facebook, and Criteo to explicitly specify how their cross-site cookies work on a website. The good news is that companies like Google, Microsoft, and Facebook have implemented the change correctly across their products.