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I think that’s the part that’s important to understand, is I think a lot of people think that when data is breached, that okay, I need to call my lawyer, I need to call my insurance guy, I need to do this, I need to do that. I think that it’s really important that companies do that when they’re looking at their incident response plans, and finding out their security that they’re going to have, that all of these things go hand-in-hand in this idea of business continuity whenever there is a breach. That’s why I think it’s so important that people understand that when there is a data breach, being able to truly understand, that’s why the forensic auditors are so important, because they look at all of these different data points and try to figure it out, but before all that, what you and I have done, and other people at J Mark, is we’ve gone through and we’ve mapped where all the data goes. And then last, I put reputation, because especially if you’re in an industry like many that we work with that deal with sensitive data, even if you’re able to, at the end of the day, come through all these things data-wise and financially, if your reputation is gone, your business very well could be next.

And this has resulted in, again, not saying this to brag, but because of the complexity of our business and how thorough our planning is, we’re now looking at a 300 plus page backup disaster recovery plan, because we walked through the scenarios, and we walked through all these different changes and things that need to happen. I think out of the pandemic, there’s a lot of companies that kind of have a little bit of a start on a business continuity disaster recovery plan because they’ve had to remotely deploy their employees, which would simulate they can’t go to the office. when you’re creating this plan, what naturally happens is you start to realize certain things maybe you’re not doing right, or certain things you need to change, whether that’s a communication or a different kind of software or retiring some different systems. And one thing that drives me crazy is, I see all of these IT companies that say they do backup disaster recovery planning, but they’ve never been through a disaster, they don’t have a plan or a plan that is actually worthy of clouding it.

The Three Desires of Technology Strategy Get ready for an eye-opening conversation with well-known business strategy consultant Denes Purnhauser about the three things everyone wants from their technology strategy. And so, as you’re sitting down, and I’m sure many people have already done so, is determining your strategy, it’s really important to consider these three things and to put at the center of them, technology because technology is really the strategy to put things froward. I think, Todd, one of the things is that this isn’t a lecture for anybody out there that’s not doing this because part of the problem is this is what we’re trained to do is educate business leaders that technology can help solve these problems and can be, not even can, should be a vital part of their strategy because many business owners don’t know this. If you haven’t learned that and haven’t been exposed to these ideas that technology can help drive your strategy and should and you should expect and plan on that being the way things work moving forward, then if you haven’t learned those things, you can’t be expected to figure out the strategies.

But if you don’t know what I can and can’t do through policy, don’t be surprised when people do things wrong and then they get frustrated because like, why didn’t you just tell me? But the part where we’re talking about is, a distributed workforce and using monitoring technology because you don’t necessarily have the right culture or the right skill set to manage remote employees and to get them the tools and the resources they need. I want to add just like you talked about, the culture and again, this is something that I personally feel like, can I ever be stressed enough that a great culture and employees who are excited to come to work are always going to outperform those employees that are not, regardless of the measures that you try to put in to kind of force people to work, happy people are productive people. what a lot of people don’t realize is that, and that’s why solutions like JMARK or companies like JMARK are needed because you want this solution to do such and such, but you don’t realize that there are underlying problems with it, like security, for example.