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Discover Innovative Marketing Solutions. An unconventional Phoenix, Arizona-based marketing & public relations company specializing in grassroots marketing, social media, branding, web strategy, media relations and FUN.
With the launch of their “Newstalgia” campaign, Pizza Hut teamed up with Pac-Man to offer an augmented reality version of the game directly on their pizza boxes. Aimed at both older customers and a new generation of tech-savvy pizza aficionados, it will be interesting to see if we see a spike in Pizza Hut sales. Also getting in on the nostalgia trend, White Castle teamed up with Coca-Cola to release a set of collectible cups that come to life through the power of augmented reality. Facebook’s PR team put out a packaged email about Mark Zuckerberg’s announcement today on Clubhouse that FB has over 1 million Shops on FB & Insta and over 250 million monthly visitors.
No matter how interesting the story in your pitch or press release may be, it can still end up in a reporter’s email trash if it is filled with so many common grammatical mistakes that it makes it hard to read. However, understanding the difference between these words and being able to properly identify which to use in a sentence will help to significantly reduce any confusion in your writing. There are a number of tools you can utilize to improve your writing, including installing Grammarly which is a free writing tool that can proofread your work and give you suggestions to improve your grammar and clarity. On top of that, it’s useful to reread your work, as well as have a colleague, friend or family member proofread to catch any of these mentioned common grammatical mistakes that you may have missed.
Blockbuster had a chance to buy Netflix back in the day for $50 million. I have more options (like a lot of options… like a lot, a lot, a lot of options.) We throw in the popcorn, get comfortable on the couch and spend the time with loved ones (or liked ones, depending on your family/friends.)
Some people and brands have a clear-cut archetype and rarely stray from it, making them predictable and consistent in messaging and style. Our highly-experienced brand development team carefully selects traits from each primary archetype chosen during our proprietary Brand Workshops, then seamlessly blends them together to form a unique personality and archetype that fits the aspirational vision of the brand. Unpretentious and humble, The Regular Guy/Girl brand is often the most challenging archetype to pull off as it requires a product or service that appeals across demographic lines. Do You Identify with the Regular Guy/Girl Brand Archetype? Unsure where to start when building a brand story or which archetype best suits your brand?