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Photographer, Filmmaker, Web Developer, IT professional, Speaker,Trainer,Marketing Professional, CEO-Vortex Business Solutions-A full service Web Design Firm

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Highlights
Jumpstart Your 2021 Content Marketing Campaigns With an Editorial Calendar

While this is true for all marketing channels, it is most relevant to SEO marketing (also known as SEM). Things on your editorial calendar can include blog articles, social media posts, marketing emails, print media, and any other ideas to market your business. Keeping a consistent content release schedule is sometimes the toughest part of an ongoing SEO, SEM, content and social media marketing campaign for a small business. Contact the SEO, SEM, content and marketing experts Vortex Digital Business Solutions today!

The Benefits of Page Speed Optimization

Site visitors will look for any reason to leave your website and look for another, and the first thing they experience is load speed. 57% of website visitors will abandon your page if the load time is three seconds or more, and at peak traffic times, 75% of customers will leave your site for a competitor’s instead of waiting for long load times. The number of images on a page, the size of those images in pixels and their ‘weight’ in Kbs/Mbs, caching, code, external fonts, maps, how many other sites are shared on the server, server resources and countless other factors. We recently unveiled our Page Speed Optimization Package: for a modest one-time payment, we will increase your load speed by at least 100%, while increasing your GTMetrix scores.

Two Strategies to Keep in Mind When Incorporating SEO Content

The website development team at Vortex Digital Business Solutions knows the importance of well-executed SEO (Search Engine Optimization). Simply put, SEO refers to the process of optimizing a website so the desired audience can easily find relevant content by ranking well on search engines such as Google and Bing. When thinking about the keywords and key phrases that rank your website higher in the search results, it may be tempting to ‘over-season’ your content with keywords and key phrases. Thin’ content, or portions of websites that do not offer value outside of ranking higher in the search results, will be penalized by search engines, resulting in lower rankings.

Fintech and the importance of adapting to new technology

the marketing and website development professionals at Vortex Business Digital Solutions know the realities of an ever-changing media landscape, and are continuously discerning emerging fields and mediums. These advancements allow business owners and back-end professionals such as marketers to successfully segment customers and aggregate data points to find better financing for a loan (as an example.) Utilizing analytics, which has been a critical function of Vortex’s approach to website development for years, allows companies to obtain better positioning on search engines, which not only drives more traffic to a website but also increases the awareness of any given group. Vortex has already worked with two fintech groups, Wildermuth Wealth and Kalos Financial, to create state-of-the-art websites for their investor tools and innovative approach to customer-facing wealth management.

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