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And we will continue to be your proven, trusted media partner with the expertise, resources, and reach to effectively deliver your brand message to the right target audience. LOCALiQ is the marketing solutions division connected to The Florida Times-Union and Jacksonville.com, bringing you the unique audience — in print and online — for our community news and entertainment, plus the digital solutions experts to help your business thrive in Jacksonville, FL and beyond. We promise to provide best-in-class solutions that deliver results in today’s challenging marketing environment with a reference-worthy client experience. With our industry-leading technology, digital marketing services, and tools we’ve built through our partnerships, we help businesses across the country grow and thrive.

Every year, a plethora of business predictions are published by subject matter experts in a variety of industries to help guide business leaders in their planning for the upcoming year. Here’s a sneak peek of our very own predictions and trends for digital marketing in 2020, plus free resources to help you get started right away. Having a prominent influencer with ties to their local community helps to build brand recognition, promote a positive association with your business, and helps to organically grow your business over time. Download our 2020 marketing guide linked below for additional marketing predictions, tips & tricks to alleviate your day-to-day marketing and a 2020 marketing calendar full of engaging holidays.

As more and more marketers began using Lookalike Audiences, the pool of 1% began getting inundated with ads. While some marketers have begun widening the field of their lookalike audiences, trying to reach a broader group that may not be their ideal target but may be less fatigued at seeing ads, some are seeing this as a sign that the halcyon days of targeted ads may be drawing to a close. Between growing consumer dissatisfaction with the way their data is used for ad targeting and new tools like the “clear history” tool that will let users wipe their data from sources outside Facebook, it will be harder to target ads with any kind of accuracy. That’s why it’s important to consider a multichannel strategy that places your ads in the channels that promise to deliver the best ROI, including a combination of search and display ads, retargeting ads, social media, print ads and more!

Depending on how much ground you cover, you might be recording podcasts, editing videos, posting on Instagram, taking polls or even creating hilarious memes. There’s an entire world out there of people with opinions, and if you can find the ones with something good to say about your business, why not give them a platform? We’re talking about online reviews, statistically one of the best ways to boost your business and one of the key ways your customers find out more about you. We could back that up with all kinds of insane-sounding statistics, like the fact that there are 1 billion Facebook users, but if you need us to tell you that Facebook is huge you’re probably reading the wrong blog.