Pashmina kinda started Bar & Cocoa “by accident,” with co-founder and former co-owner Chris Lacey, back when they were offering craft chocolate subscription boxes under the name “ChocoRush.
Fast forward half a decade and a few big moves, and Pashmina is now running one of the world’s largest online craft chocolate retailers, offering nearly 80 makers & 800+ products.
* how Pashmina & her co-founder, Chris, got into the chocolate industry… by accident, via ChocoRush
* what Bar & Cocoa is doing to add value to shopping for craft chocolate (price & quality + uniqueness)
* the evolution of bean to bar over the last half decade, from the perspective of a retailer
* which daily processes are needed to keep Bar & Cocoa online, behind the scenes
* borrowing ideas from wine to suss out what types of chocolates repeat customers might enjoy
* growing segments in the craft chocolate industry (i.e. what sorts of samples to send her!)