joncovey.com
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Multi Award winning Speaker, Life Coach, Entrepreneur, Business Mentor, Sales Trainer, Designer, Coder, (bad speller) oh and I act a little too
AMATEURS VS THE PROS – WHAT MAKES THE DIFFERENCE Mindset, belief and self-confidence are super important if you wish to achieve any great feat in life, and many know this, but they still allow this to take them down, to knock their game and to stop them progressing to the destination they set out for. Whats the difference? The difference that sets apart amateurs and the professionals are actually pretty simple, its not the skill (That helps, but can be learnt), it’s not even the attitude (Although this is close), nor is it the determination to succeed (again very helpful)
So many fail to see the value in aligning their marketing and sales strategy, and for most its simply down to the fact that they simply don’t have a clear understanding of it. Knowing how each part of a sales strategy and marketing strategy work together will not only give you a huge uplift in your results but ultimately give complete clarity in how you go about it
WHAT BUSINESS ARE YOU REALLY IN? WHAT BUSINESS ARE YOU REALLY IN? The question seems simple enough, but for such a simple question so many get this wrong. Let me add some more context to this if I was to say what business is Red-bull most would immediately say ‘Energy Drinks’ when the reality is they aren’t, Red-bull is actually in the business of helping people live to their max
Using KPI’s (Key performance indicators) allows you to effectively track and evaluate your success over different metrics. In the UK, self-employment has risen rapidly over the last two decades, the number of self-employed workers has increased from 3.3 million in 2001 to in 2017, (according to the Office for National Statistics – ONS). These are just a few basic examples of effective KPI’s you should be tracking in your business on a weekly and monthly basis, once you start to master these metrics you can start to add conversion metrics into the mix. Start today, create a simple spreadsheet, something like the one in this blog post, wright down what you want to achieve over the period of a week and the month, then create a second column to measure the results, the actual.