The core growth process in the technology business is a mutually reinforcing, multi-step, positive feedback loop between platforms and applications.
This leads to exponential growth curves (Peter Thiel calls them power law curves), which in idealized form look like:
The most prominent recent example of this was the positive feedback loop between smartphones (iOS and Android phones) and smartphone apps (FB, WhatsApp, etc):
Singularity University calls this the “deception of linear vs exponential growth”:
Today, smartphone growth seems obviously exponential.
In 2011 or so, he realized what we were experiencing was actually an exponential curve, and consequently dramatically increased Facebook’s investment in mobile:
Exponential growth curves in the “feels gradual” phase are deceptive.