Opus

We sat down with Sr. Director of Strategy Jessica Brown to discuss the current challenges faced by event marketers trying to provide value for sponsors and maintain a crucial revenue stream for their brands. Events are Changing, But Sponsorships are Still Valuable While the instinct to throw our hands to the heavens and declare traditional sponsorship revenue lost and gone forever, event marketers should take heart. Based on past value of similar offerings, the perceived value of your new offerings, and the volume that you can feasibly produce, you’ll start to get an idea of reasonable expectations for revenue. In this phase, you’ll want to work closely with your digital marketing team to help frame cost-effective opportunities and identify value-based packages for your target sponsors.

A technology entrepreneur and executive with a proven track record of enterprise growth, Mr. Chukwu brings a significant depth of experience in the software and technology space in general, and in the event technology industry in particular. Most recently, Mr. Chukwu served for over six years as CEO of Aventri, a leading global event management technology provider serving virtual, hybrid and in‐person event producers where he led the comprehensive transformation and rebrand of the company into a global market leader through a focus on product innovation and international expansion. Prior to Aventri, Mr. Chukwu served as Executive Vice President and Chief Financial Officer of Triple Point Technology, a global industry leader in providing mission‐critical, enterprise software for commodities management to leading blue‐chip global companies. Oni’s experience in helping companies accelerate growth through innovation and transformation will help us immensely as we navigate the new future of events and experiences, particularly in the emerging hybrid event model.

Join Caryn Mambro, EVP Creative and Kristin Waters, EVP Global Accounts for their fun and informative session on how to use events to amplify engagement and power your ongoing marketing campaigns. We were honored to help attendees explore the Seven Change Actions track with a session on engagement and extended event lifespans. In today’s event landscape, brands are brands are challenged to both bring people together while purposefully amplifying their campaigns, content, and communities. * Use proven frameworks to maximize future marketing investments and leverage your events as evergreen engagement drivers

The right digital platform can make your virtual event a smashing success—choosing the right one(s) requires a solid decision-making foundation. ’s needs is important when you’re trying to create an effective, efficient experience. Think automated recommendations like Netflix-style “people who like this also like…” suggestions. Platforms typically need 45-90 days of lead time to plan, build out, and deliver a fully featured experience.