Mina Hasan

The design philosophy guiding the Mina Hasan label is to create clothes that are, put simply, glamorous and unapologetically regal. Her ornate aesthetic brings luxury and extravagance, cut in classic silhouettes, embellished with embroidery in a myriad of colors and styles which make each piece a unique work of art. The team at Mina Hasan believes in producing clothes of the highest quality and every process is vigorously monitored at each stage of production. With their strength lying in the cut and the finish of each piece, all fabrics, stones, and laces are handpicked and imported personally to ensure a flawless level of quality.

The brands philosophy is to make women more refined and aware of their personal style. Mina Hasan herself believes clothes to be just one aspect of this - it is a general sense of poise and grace that Mina Hasan promotes, which doesn't just come with donning a beautiful outfit but also carrying it with grace and femininity. To this end, she has recently also opened a salon in a collaboration with her niece Natasha as an extension of her brand’s philosophy and style. Eventually, the Mina Hasan brand aim is to become a wider-reaching lifestyle brand to include interiors, décor, furniture et al. Design, she maintains, is a way of living and reflects in every part of the way we are and the way we live.

Mina Hasan’s latest Haute Couture and Prêt-à-Porter collections are available at their flagship store in Karachi - Zamzama (021 353501929) and the design house’s semi-formal Pret-a-Porter collection is available at their store in Lahore on M.M. Alam Road (042 35753223). Mina Hasan also designs an exclusive line, Noor-e-Armaan, for India which exhibits four times annually at the Jalsa exhibitions in Bombay and Delhi. Other international exhibitions include the annual Shimmer exhibit in Dubai and at the APPNA conference in America.