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In the spring of 2014, Rebecca Tillet Rebecca TilletRegional Pharmaceuticals Communication & Public Affairs Leader for the Americas, Regional Pharmaceuticals Communication & Public Affairs Leader for the Americas, hit upon a novel idea: With social media playing such an influential role in how people make healthcare decisions today, why not have the company host a convention for online health advocates and patient bloggers who chronicle their experiences of living with challenging health conditions? Driven by her desire to support social media advocates, Tillet put the wheels in motion to launch a conference geared toward bloggers and online community leaders grappling with a variety of diseases. The Making of an Empowering—and Groundbreaking—Conference Once Johnson & Johnson’s legal team green lit the idea in the fall of 2014, Tillet and Pavis set an ambitious deadline: They wanted to host the inaugural HealtheVoices convention the following April in New Jersey. The conference is a hallmark, but beyond that, we want to provide online educational programs, such as webinars and twitter chats, to further support online advocates in their mission to help other patients,” Pavis says.