W20

We were proud to present five official sessions, helping people go deep on what’s next in health care and how patient lives have improved as a direct result of breakthrough elements of health technology. On a panel with leading health researchers, Ipsos’ Chris Jackson and the Kaiser Family Foundation’s Liz Hamel pointed out the rise in public confidence in the vaccines in recent months. Usually, it takes nine months to create an Ad Council campaign, but the ongoing COVID-19 vaccine education initiative took far less, said Catherine Chao, the Ad Council’s vice president for strategy and evaluation. The Ad Council (Real Chemistry is an Ad Council partner) is not just developing heart-tugging commercials, but also community-based activities to “get deep into communities” and help people understand what the vaccines will bring, Chao said.

The use of digital tools is not the same as digital transformation, so what does this mean for healthcare? Dr. Michael Blum, Chief Digital Transformation Officer of UCSF Health, joins the show to discuss the digital health renaissance, the progress needed for our industry, and he shares a pretty clever answer for the album he’d bring on a desert island. If you’re interested in learning about W2O, check out our About and Healthcare page. how we’re changing the healthcare space.

Notably, with Kamala Harris’s ascension from U. S. senator to vice president, she has become the first woman and first woman of color to hold that office. This Women’s History Month, we are taking time to celebrate the progress made by women in leadership across the U. S. government and understand the impact this historic administration will have on healthcare and what it means for each of us. Here are some of the women in the Biden administration breaking glass ceilings: Kamala Harris made history as the first Black American and South Asian American vice president. Together with President Biden, Vice President Harris will oversee the new COVID-19 Health Equity Task Force, which will provide recommendations for addressing health inequities caused by the pandemic and preventing such inequities in the future.

New research has found that 40% of Americans have yet to make up their minds about taking the COVID-19 vaccine, and vaccine hesitancy in Black and Hispanic communities continues to be influenced by false information online. To help shift the mindset of communities of color, who are most affected by COVID-19, and increase the number of people vaccinated, we must develop messages about vaccine benefits and clearly and concisely communicate them across channels. As the U. S. set its sights on making COVID-19 vaccines available to all adults beginning May 1, questions about how consumers will return to a post-pandemic world have sparked conversation – and controversy – among marketers. Data from EY’s latest iteration of its Future Consumer Index indicates affordability and health will remain top priorities for post-pandemic consumers – an impetus for brands to tailor communications accordingly to maximize the resonance of messaging with audiences.