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Highlights
Online Grocery Soars as Customer Satisfaction Falls

According to 1010data’s State of Grocery Report, online grocery and grocery delivery services accounted for 8% of annual grocery spend by the end of 2019. The latest Retail and Consumer Satisfaction Report from the American Customer Satisfaction Index (ACSI) shows the story may not be as rosy as it seems on the customer side. The 2021 report found that customer satisfaction dropped across nearly every retail vertical, but grocers were hit especially hard last year. In fact, twelve of the 13 metrics measured in the report (from “Ability to offer brand names” to “Quality/reliability of mobile app”) were down, leading to a -2.6% decrease in satisfaction across the sector.

Gimbal, Venuetize Team Up to Amplify Experiences Through Advanced Location-Based Engagement

— Gimbal, the leading location intelligence platform, and Venuetize, leaders in mobile-first technology and advanced e-commerce capabilities, have teamed up to bring real-time location capabilities to the sports, entertainment, and hospitality industries. The pandemic has raised the stakes on consumer expectations and the synergies that exist between Gimbal’s location capabilities and the Venuetize platform will play a pivotal role as fans make their way back to stadiums and venues,” said Don Norton, President of Gimbal. Working hand in hand with our integrated technologies like this with Gimbal to provide better location detection of the patrons for our clients is paramount in providing a safer and better experience for the fans and patrons in the venue. ” Gimbal recently launched their On-the-Way SDK with enhanced location functionalities connecting mobile orders with pickup options that play well with Venuetize’s order and payment features to deliver a more seamless experience.

Gimbal and One iota form strategic partnership to bridge the physical and digital worlds for richer mobile engagements

One iota, a leading provider of in-store and mobile apps, and Gimbal, the leader in macro and micro location intelligence, today announced a partnership designed to accelerate “in the moment” mobile engagements where physical environments and digital experiences come together. Marketers will be able to build messaging campaigns that take advantage of the latest mobile OS enhancements including interactive AI driven notifications, message center widgets and digital wallets, as well as A/B testing and conversion tracking to measure performance and iteratively improve results with every user click. “Gimbal’s expertise in location services combined with One iota’s expertise in mobile apps allows for more than right place, right time messaging,” said Liz Weinsten, VP of Marketing, Gimbal. One iota’s cloud-based platform allows retailers to run a whole range of apps, including consumer mobile apps and in-store apps including endless aisle solutions, kiosks, signage and social walls.

With Deloitte Honors, Gimbal Targets Next-Gen Commerce as Future Wave of Growth

— Gimbal today announced it ranked 448 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences and energy tech companies in North America now in its 26th year. Gimbal’s Chief Revenue Officer, Don Norton, credits Gimbal’s growth with its ability to set a vision towards future opportunities by remaining on the pulse of where the industry is headed and where brands are looking to invest. Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America. In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues.

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