Style It

Gabi Gregg, aka influencer and designer GabiFresh, just dropped her Spring 2019 collection with perpetual “every body” marketing offender Swimsuits For All. Most items are available in numerical sizes 12-24, although six styles are available in size 10 and four styles are available in size 26, and cup sizes D/DD through G/H. Prices range from $78 for the Fame Maxi Dress to $120 for the Princess Halter High Waist Bikini, although all pieces seem to be discounted at the time of publication. Gabi’s swimsuit collections continue to push the boundaries of plus size swimsuit design, often leading to copycat designs from other retailers, it bears repeating that Swimsuits For All gets a lot of mileage out of the implied inclusivity in their brand name. To some extent, the brand is truly inclusive with swimsuits available in sizes 4 through 40, however, both SFA collaborations with plus size influencers Gregg & model

The brand’s first plus size collection, which debuted one year ago, was in collaboration with controversial model Ali Tate Cutler. The collection appeared to sell well, despite the model’s opinion of the clothing’s target audience, and Reformation’s refusal to address the issue. The new 18-piece collection is labeled as extended sizes on the Reformation website and features a variety of styles ranging from denim to bodysuits and dresses. Prices for Reformation’s extended size offerings range from $48 to $278, some of which are the same price as the straight size counterparts, and others are as much as $10 more for plus sizes.

3 ounces for $15, 8.5 ounces for $34, 20 ounces for $57 If you’re not the DIY type, It’s worth nothing that the dpHUE version contains a paragraph’s worth of ingredients that include lavender extract, aloe vera, macadamia seed oil, and silicone (the 4th ingredient). Not Your Mother’s is a brand that I am only now just starting to explore, but I’m a fan of how frequently their products are formulated without silicones, sulfates, and parabens. I don’t know what those Australians put into their hair care, other than peppermint oil, cucumber extract, and grapefruit seed extract, but it’s nothing short of magic.

When I take Third Love’s Fit Finder quiz, instead of being shown a product grid of bras that are available in my size, I’m taken to a landing page with cheerfully apologetic messaging that my size is coming….eventually. The website is full of saccharine faux positive messaging and slogan t-shirts, but I’d be remiss if I didn’t take this opportunity to remind you that they created an entire men’s body positivity campaign that was literally a joke. For insight into the legalities of marketing, I turned to the internet’s favorite fashion lawyer, Julie Zerbo from The Fashion Law. It requires a party to show a number of things, including 1) the defendant brand made an explicit claim – or sent an implicit message (or implicit via imagery) about its own or another’s products, 2) the claim was false or misleading, and 3) that false or misleading claim is “material,” meaning that it is likely to impact the purchasing decisions of consumers in connection with the products at issue.