Stack Influence

Attributing purchases that occur after 24 hours since a customer clicks a link will now only be feasible if a discount coupon is included in the promotion, if an accreditation prompt is integrated into an eCommerce checkout system (i.e. “ new ITP 2.2 and Google Chrome browser have begun limiting third-party cookies to 24 hours changing tracking protocals. I do not believe this recent privacy initiative by the browser platforms will dissuade brands and agencies from using link decoration in their influencer promotions since plenty of sales will be made within 24 hours of promotion inception. This recent reality incentivizes consumers to no longer make impulse purchases and instead run comparative analyses on products they desire to buy – consequently resulting in some purchase conversions occurring more than 24 hours after initial interest.

– Click top posts for hashtag X – Click into each post and through to the person’s profile – Check to make sure they have the desired number of followers – Check to make sure their content is consistently relevant, or directly related to your niche – Check if their engagement is a bare minimum of 2% (the formula for engagement is [likes + comments per post] Working with smaller influencers (i.e Micro-Influencers) can be difficult because their compensation is usually minimal (unless you have a large enough budget to pay them a good fee). Only a small percentage of influencers will end up being good candidates for the job and only a few will be willing to participate.” To limit your probability of negative outcome as much as possible when running these campaigns, I would suggest you consider the following: the more responsive a person is during negotiations, the more likely they are to be reliable; the more they engage with their post comments, the more likely they are to care about their following base; the more they show a passion for your market niche in their profile, the more likely they are to truly care about your product. The edge an agency will provide you is massive time and stress savings; quick and highly targeted identification of niche specific influencers who are adept at promoting products; utilization of tried and true methodologies to negotiate with influencers; and insurance that influencers actually complete all promotional requirements in a timely manner without taking your product or payment and running.

We know for sure that all of these mediums are effective at getting people talking, but how can we map the actions from the initial touchpoint to customer acquisition. As a business, one of your primary goals is to get people talking about your product. Also 82% of consumers are highly likely to follow the product recommendations of Micro-Influencers and they start 22% more buying conversation than average consumers according to a study done by the Wharton School Of Business. At this point, it’s pretty clear to marketers everywhere that Micro-Influencers get that job done.

Another major update Amazon has implemented this past year is a revamp of their product commission structure from a stepped commission (increased profits for higher sales) to a flat rate commission (no increase in percentage based on sales). I assume Amazon is catering their highest commissions to the fashion industry to bolster their own fashion line which was released in 2017. The second highest commission is going to influencers who promote furniture products which is followed close behind by the non-apparel category that includes Amazon’s own products Echo and Fire. Bounties are earned by Influencers bringing in sales through embedded buttons on their Influencer pages or banner ads specifically targeted at their own online services like Prime, Audible and Amazon Fresh.