3rd Coast PR

The TL;DR version is this: while U.S. marketers typically view influencers as a cheap and easy tactic, Chinese marketers fully understand the long-term value of influencer relationships for their brand, and (this is important) These meetings not only show your partners how much you value them, but I guarantee you’ll get more out of the meeting than they do with the crucial consumer insights you’ll glean. This is a hindrance within the world of marketing because for marketing initiatives to work, you have to remain committed over a period of time.” While there is absolutely value in executing a short-term influencer program, it pales in comparison with the ROI that a long-term program (with consistent partners and messaging) will offer your brand.

This is why we decided to join Clutch, a ratings and reviews website for B2B service providers worldwide and we’re proud to be recently named as a 2019 Chicago Leader. These elements contribute to our overall “industry expertise” according to Clutch and have a significant influence on how we’re positioned in their ranking of the best PR agencies in Chicago. Since joining their list of the best PR firms just last year, 3rd Coast PR has collected our first few reviews on our Clutch profile, and we are very proud of the feedback we’ve received: Our feature on Clutch qualified 3rd Coast to also be featured on their sister website, The Manifest, as one of the best PR firms in Chicago in 2019.

Nanoinfluencers (those with followers of 1,000-5,000) are touted as the latest answer to how brands can leverage the power of social media influence. Since they are new to partnerships, nanos may require much more management and time-investment by your team. Because many nanos are new to brand partnerships, they may be seen as authentic. Simply copy-and-pasting brand-created messaging is not going to be seen as authentic by ANY followers and may even work against your brand goals.

So when Surge for Water, an international nonprofit focused on providing safe water and sanitation solutions across the globe, asked for our expertise to promote their 10th annual gala in Chicago and help raise awareness nationally, we were thrilled to team up. In support of the gala, our team executed a simple and effective PR program in 4 weeks: * Created regional media buzz – drafted and distributed a gala press release and pitched Chicago lifestyle media for features in their event calendars as well as post-event coverage. * Informed and invited influencers – sought the help of local influencers to share the gala details on their social channels, including providing their readers with discounted tickets for the gala. Our team is looking forward to continuing our PR efforts to help more people learn about Surge, so the organization can achieve their goal of impacting one million people by early 2019.