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Meet the JetGo 900, which won the Good Design Award in the program’s Transportation category. This product provides auxiliary power for corporate jets when on the ground, and was designed for our client AERO Specialties, a company that provides complete aircraft and airport ground support equipment (GSE) solutions to corporate, FBO, MRO, military, airline and general aviation customers worldwide. With their designs, the award winners are setting the highest standards in their industry,” says Christian Narkiewicz-Laine, architecture critic and the Museum’s chief curator of Good Design. As we reflect on what it entails for a product to be well-designed (it’s about more than look and feel, despite what some may think), we recall the prolific industrial designer Dieter Rams’ and his Ten Principles of Good Design.

In light of these and many other changes, we asked the SGW Designworks team to share what they’d like our clients to know, what they’ve learned this year, and what they’re most looking forward to in the year ahead. Our clients continued with development of their products despite the up-and-down rollercoaster of COVID — and this inspired us to find ways to continue to work from home, collaborate and communicate electronically and find ways to continue to support them even when COVID invaded our schedules. I’d like our clients to know how quickly and effectively our team was able to adjust to product/process development and delivering quality output in the face of a developing global pandemic. SGW converted to 100 percent work-from-home early on in the year, so interactions with our team and clients were entirely virtual.

Much of an idea’s merit lies in its execution, specifically in the proof that the market cares about the problem a product solves — and that the market feels the idea is a good solution to that problem. Are you as an entrepreneur adequately equipped to conduct a thorough market analysis with the intent to validate (or invalidate) your assumptions about your product and its fit in the market? Imagine if you as an inventor could determine if your idea has real potential to succeed — without draining your life savings or wasting years of valuable time going back to the literal drawing board. we provide inventors with valuable input from real, potential customers in their target market as well as guidance from our leading product development experts.

Much of an idea’s merit lies in its execution, specifically in the proof that the market cares about the problem a product solves — and that the market feels the idea is a good solution to that problem. Are you as an entrepreneur adequately equipped to conduct a thorough market analysis with the intent to validate (or invalidate) your assumptions about your product and its fit in the market? Imagine if you as an inventor could determine if your idea has real potential to succeed — without draining your life savings or wasting years of valuable time going back to the literal drawing board. we provide inventors with valuable input from real, potential customers in their target market as well as guidance from our leading product development experts.