Trepoint

Years later, I’m watching TV and notice a series of ad campaigns by Time Warner cable, poking fun at their past mistakes and vowing to be better. Over time, this bubbly and very savvy woman generated millions of fans by posting videos about how to achieve different makeup tricks; one week, she happened to post about one of BECCA’s products, “Shimmering Skin Perfector Pressed. When a second sales spike happened due to another post by Hill, the team at BECCA decided they needed to 1) find Jaclyn to say “thank you” and 2) learn from her. Through Jaclyn, BECCA actually collaborated with millions of customers to create a winning product, so by the time it was released on social media — people were ready with their credit cards.

We in the business world love our acronyms…B2B, CPC, CTR, KPI, PPC, ROI…the list goes on and on. Sure, it exceeds the traditional acronym count by 2 characters, but these 5 little letters can make a big difference in our five workdays. Being a typical path-exploring, job-hopping millennial, I have worked at three different agencies in the past 10 years. I’ve worked with small budget start-ups to billion dollar big shots, and regardless of the physical or financial climate, I have genuinely enjoyed being at work

Big data has forever changed the nature of customer service and leading the charge is Rod Bagg, Vice President of Analytics and Customer Support for Nimble Storage. From day one, Nimble Storage has collected every bit of data we could and that has fueled our own predictive analytics for customer support.” By collecting as much data as they could, Nimble Storage is empowered to see precisely what’s driving a particular issue and which of their other customers are likely to be impacted by a similar problem. While big data has dramatically reduced the call volume, Nimble Storage is smart enough to know that technology can’t replace customer support entirely. On the retention side, Nimble Storage’s customers are spending substantially less time dealing with tech support issues and instead are free to work on the next big project for their own company.

After all, we spend more time at work with team members than any other period of time during the week, so it’s critical that we create an environment that is enjoyable and fun for everyone. You can begin transforming your office into a naturally more creative place by looking for opportunities to inject fun into the work environment based on the interests of your team. If you sense stress with your team or have the perfect opportunity (like a beautiful day), leave the office and find a fun activity to boost team moral and reduce stress. Make sure to include areas for play like a ping pong table, lego station, game room or other activity stations that encourage playful activities among team members.