The Influence Agency

After one of the most nail-biting elections in history, on November 7th, 2020 it was announced that Joe Biden and Kamala Harris had won the 2020 U. S. Presidential election. Let’s fast forward to January 2021 on Inauguration Day for U. S. President Joe Biden and U.S. Vice President Kamala Harris where a chilly and lonesome Bernie Sanders was spotted. This meme stemmed from Sanders asking voters for financial support for his U. S. Presidential campaign in 2019 and gained traction in January 2020 (worth an honourable mention). The most recent meme to join the club popped up just a couple of weeks ago when television host and media mogul, Oprah Winfrey sat down with former UK Royals, Meghan Markle and Prince Harry for an exclusive tell-all interview since they departed from the Royal Family.

With over 5000 ads competing for our attention every single day, marketers must get inventive and creative to engage with people, who, let’s face it, don’t have the attention span like they once did. According to a recent post by Hubspot, interactive content receives twice as much engagement than static content, with 43% of consumers valuing interactive video content over other forms because of the autonomous choice in the On July 16th, Amazon sought to take these numbers to the next level by announcing the launch of Amazon Interactive Video Service, a fully managed service that will simplify the setup and cost of live interactive video streams for web or mobile apps. With the increase of brands and advertisements, it’s clear that the key to standing out in an oversaturated pool of daily content while meeting the demand of users is through engagement and engagement only exists when continued added value is at the forefront of each and every strategy.

Optimizing your website for search engines gives you a greater chance of showing up on the Search Engine Results Page (SERP), and helps users find your website. Ensure Your Pages are in Place Before setting up blog posts and other pages, you should have the most valuable pages in place first. Make sure your Homepage, About Page, Products or Services Page, Blog Page, and Contact Page are all in working order and look professional. By adding a ‘Terms of Service’ page explaining different policies, creating a ‘cookie use’ notification, and making your site PCI compliant if you’ll be processing credit card payments are a few of the steps you can take.

It’s curious to wonder how we’d be handling COVID-19 on a global scale without the advent of social media. it’s hard to deny the positive impact that social media has had in keeping us all looped in and connected in real time. Since the World Health Organization declared the Coronavirus as a global health emergency in January 2020, people from around the world have shared their first-hand accounts. And staying up to date and informed with the latest news from the Government of Canada and the World Health Organization may be one of the best ways to influence your life and those around you in the most positive and productive ways as we head into another day.