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  • Moz DA 19
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Highlights
Help First

I was driving home the other night and was thinking about how my attention has been somewhat stuck on a personal life matter and my mind wandered a little to what so many people so often need -- help. I had a salesperson who once helped review my organization chart with me in detail and helped spot a few bugged areas before moving into his sales cycle. Not that long ago I had a call with a customer and listened for 45 minutes about a personal life situation for no other reason than to support and acknowledge him. “If you're not making someone else's life better, then you're wasting your time.

Richter

I read that Tom Cruise wakes up and pretends like he’s never made a movie, that he hasn’t made it yet and works like he’s starting from scratch. Jeff Bezos acts like it’s day one all the time, as if they’re just getting started. He occupied a building called “Day 1” as a reminder that the company should always be in “Day 1” mode. We are only in the second inning,” repeatedly in the months leading up to and just after the IPO, an echo of Jeff Bezos’s notion that it’s “day one.

A common challenge…

One constant with nearly every company I speak to is this; they have challenges getting to the right people at the right companies to bring them into the sales cycle. While the sales team could and should be doing the work to get to these key people, they end up becoming distracted or busy selling leaving no time to do the trench work to cultivate this kind of business. Marketing is working on the larger mass actions so ultimately no one is doing the work to research and get to the key people at the key companies that are very valuable to the company and that would help move the needle on strategic revenue. This means the key sales rep responsible can optimize their time by being in an environment where the probability of selling and closing these “right

Solving this one problem…

We essentially break that into 9 videos that are in sequence and can be used over and over to train the sales team and debug the sales team when and as needed. Sales management can use to too handle a rep and get them to review the right video at the right stage. But training the sales team starts with having the right assets in place to actually accomplish it. Having a video sales training campaign is arguably the best investment you could possibly make in your sales team and revenue goals this year.

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