pierryinc.com

NEW YORK, NY – San Francisco-based marketing services agency Pierry Inc. has rebranded to parent company Wunderman Thompson, a WPP creative, data and technology agency built to inspire growth for its clients. The new identity leverages Pierry’s existing skills and combines them with Wunderman Thompson’s marketing technology expertise to meet clients’ growing demand for the Salesforce Customer 360 Platform, and Pierry and Wunderman Thompson’s shared clients will now have simpler access to the expertise of both agencies. Wunderman Thompson’s marketing technology offering is comprised of three key elements: customer acquisition technology, experience technology and commerce, integrated with Wunderman Thompson’s data and mobile experts to deliver customized digital interactions and build deeper ties with customers. With Pierry’s rebranding, Wunderman Thompson positions itself as one of Salesforce’s largest agency partners globally for building data-driven marketing and advertising technology solutions for personalized customer engagement,” said Stephane Viallet, VP of Alliances, Salesforce.

June 5th, 2018 – Pierry Inc., A Wunderman Company and Salesforce partner, announces the launch of its exclusive data solution, Omni-Cloud 4.0 – a Salesforce Fullforce Solution that drastically improves the way retailers connect with their customers. The brand-new solution leverages third party data from disparate systems into a central repository, making it compatible with many Salesforce products, including Marketing Cloud, Commerce Cloud and Service Cloud. , we see unlimited potential for the retail market to deliver targeted, personalized marketing, and deliver the ability to connect with their consumer base like never before,” said Josh Pierry, CEO of Pierry Inc., A Wunderman Company “We are thrilled that Pierry Inc. has been recognized as a Salesforce Fullforce Solution partner and is helping companies in the retail and marketing industry connect with their customers in entirely new ways,” said Don Lynch, SVP, worldwide alliances, Salesforce.

With an email welcome series, this philosophy also holds true – whether it’s ensuring that the initial communication is sent soon after the trigger event or ensuring completion of the welcome series in a timely fashion. From the first email and throughout the welcome series, brands should aim to provide content that proves your emails and relationship are worth continuing – lest find your emails in the spam or unsubscribe category, 2) a gentle reminder of how they engaged with your brand resulting in this email arriving in their inbox. As consumers receive more and more email, it is important to provide them with details on how your relationship came to be, and 3) focused content – where possible strive for a singular focus for each email in the series with one or two clear calls to action. In addition to his time spent as a marketing technology and strategy consultant, David previously was a brand side marketer where he oversaw digital, mobile and social efforts for a number of companies.

Paul holds over 10 years of experience in the technical consulting sector—with an emphasis on marketing applications—three of which include his work at Salesforce prior to joining Pierry. On a day-to-day basis, Paul works alongside his team to assist customers, create architecture for solutions that address the increasing complexity of marketing data, and develop marketing technology stack for email, SMS, push, web, direct mail, and social media channels. Paul earned his B. S. in Computer Science from Purdue University and holds Salesforce certifications in Marketing Cloud, Pardot, Social Studio, Community Cloud, and Sales/Service Cloud Administration. In addition to the Salesforce product stack, Paul also has extensive experience with AWS, .Net, SQL, C#, REST & SOAP APIs, HTML, CSS, and JavaScript.