sullivannyc.com

We should really do something with this page. It doesn't exist yet, but imagine the possibilities

Ballet—approached us to create a powerful new identity…and bring it to life with a crucial, year-long capital campaign, SAB in Motion, which set out to raise $20 million to support facility renovations and a Diversity Initiative. We centered the online donation experience around a campaign landing page that highlighted the purpose of the campaign and reasons to donate. We then choreographed the best way to drive traffic to the landing page and created the relevant communications, such as a high level social strategy and emails. Whether marketers are looking to bring a visual identity to life for a campaign, or rolling out a new visual identity to replace an old one, the starting place is the same: identifying relevant communications, crafting a good story for people to rally behind, and prioritizing and adapting for key audiences.

“If you build it, he will come.”In the movie, Kevin Costner’s character, Ray Kinsella, builds a baseball diamond in a cornfield on his property in an effort to resurrect baseball greats who have passed away. How many fantastic websites languish in a world of “meh” analytics because teams spent a lot of time and effort researching, creating, testing, and launching them—but no one put commensurate time and effort into giving people reasons to visit them? In some ways you were better than the iPod, but despite Microsoft’s investment in creating an approachable interface and intriguing product features, they forced the public to try to figure that out for themselves. It takes a high level of planning and commitment to create an ecosystem around a product or experience worthy of its value, and it’s easy to lose sight of that in the frenzy leading up to a launch.

We should really do something with this page. It doesn't exist yet, but imagine the possibilities