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Jane Copeland is an Australian entrepreneur, digital marketing authority and head of The Business Made Beautiful Academy – an online business school for women, specialising in helping start & grow businesses using her unique Next Top Coach ™ System.
If you know that one of your emails was a high converting email, check the open rate, then resend that email with a different subject line to your email list. By the way my favourite launch email is the “Is x program right for me? Close cart as per current timing then reopen cart again for another 24 hours. Before your early-bird closes or the doors to your program close, assuming that you are running FB ads to your sales page, be sure to change your ad creative to “last chance ads
This might mean they will stop at nothing to get the lifestyle they want, the business they desire or simply to share their life-changing work with others. By hot offer I mean, they are selling something that people want and have positioned it in a way that sells. Here’s what I mean by killer name: Owners Collective, Passive Income Queen, The Lean Body Coach, Video Fame Academy and Build Your Fitness & Health Empire. Take any successful entrepreneur, athlete or artist in the world and I guarantee you they’ll be able to point out at least one mentor who made a difference in their lives.
I’ve been doing a few interviews for Australian media and thought I’d share this one with you because you might find it useful if you’re an aspiring or early stage business owner: 1. However here’s something even more important that most people don’t know… Getting the right message-to-market match will sell millions of dollars of a mediocre product. I was aware that I had a small window of opportunity to start my business, otherwise I’d have to go back to my full time corporate job. I don’t think I ever would have got my business off the ground if I didn’t have that deadline.
Getting on your potential customer’s radar will continue to get harder and more expensive, because the cost of advertising continues to increase. This is not to say that providing value in the form of content over time in a way that builds trust and relevance isn’t warranted – it is, but there will also be a move to implementing shorter more direct funnels. And those selling low-end programs will look to ideally generate leads organically through things like blogging, social media, Pinterest etc. As the online business industry matures, business owners are realising that it isn’t about short term (sometimes one-off) wins; for example doing a live launch and earning a lot of money in one month but not much the rest of the year.