Xtra Mile אקסטרה מייל

experiences?We believe that companies who are clear about their Employee Value Proposition (EVP) and focus on serving their employees’ will find it easier to weather the current storm, turning challenges into opportunities to strengthen their core Employer Brand. The pandemic is confronting us, on the one hand, with social distancing and on the other, we have a deep understanding that “we are not alone in this”.We believe this will take the work-place towards creating an infrastructure for mutual support between employees, and create communities that build connections and relationships between people. Organizations were focused on creating platforms to promote and foster internal groups and micro-communities to gather around personal interests e.g. running groups, LGBT to promote their own interests and work with management for a surrogate. Now is a great opportunity to tie Social Impact actions with your Employer Branding values, so your employees really feel they are in the right place and are working for a company that is good, does good, and acts responsibly and with purpose.

In the past, companies built their social reputation primarily on the basis of donations and philanthropic activities. Corporate governance then evolved into ethical management and environmental damages reduction, and in recent years embraced the creation of a ‘shared value’ that fuses business, societal and environmental principles. Today, as a further step in the evolution, the vision is more holistic and proposes a 360-degree internal-external approach. This approach is manifested by the overall CSR strategy, vision, materiality map, objectives, and business leadership of an organization.

As a result, organizations must now cope with a variety of new challenges – economic, emotional, professional, and health-related. Employees must also deal with drastic changes in the family environment, structural changes in the workplace, as well as pressure and emotional stress relating to the virus. It is in these crucial times that companies are expected to play a central role and do as much as they can for their employees and their families, customers, and vendors. Among the main insights of the report are that employers that recognize how to respond to these needs will benefit from increased trust and will reinforce their organizational sense of belonging and reputation as leading employers.

Work, free time, hobbies, time with our children and parents have all become confined to four walls where most of us spend every single moment of the day. This changing reality forces new rules on our daily routine, including how we continue working effectively. Luckily for us, these are not the times of cholera or the Spanish flu that took millions of lives and forced people into isolation. Applications like Teams, Zoom, WebEx and others have become extremely popular, leading to an increase in the number of users, share value and network congestion.