AnikaB PR
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PR Director specialising in interiors, baby, children's and lifestyle brands. Mama to 2. Follow me on https://t.co/vaLPhx1I6U
Anika Birchall PR has been appointed to handle UK PR and influencer outreach for Danish interiors brand, OYOY Living Design. Established in 2012, OYOY Living Design was founded by Danish designer, Lotte Fynboe who abides by the motto Each product in the OYOY Living collection are re-designs inspired by Lotte’s childhood memories with subtle twists of Japanese design. The overall OYOY Living Design mission is to create classic, functional and long-lasting designs with unique details and alluring colour combinations.
Anika Birchall PR has been appointed by AMIKI Children, the luxury nightwear brand to handle its PR and influencer outreach. Established in 2013 by mother of three, Katja Annus, AMIKI offers vintage- inspired, romantic nightdresses, pyjamas and robes using only the finest, natural fabrics which are kind to skin for ages 2-12 years. AMIKI is currently sold through its own online shop and at independent stockists and department stores worldwide including Harrods. All AMIKI nightwear is produced traditionally with great love and attention in Estonia.
Small Stories, the kidswear label renowned for its graphic prints, has appointed Anika Birchall PR to handle its PR and influencer outreach. Established in 2017 by former fashion buyer, Joanna Welch, who struggled to find distinctive clothing for her own son, Small Stories is a unique collection of timeless, ethically produced, artistically inspired clothing for little ones aged 0-6. Every piece in the collection features exclusive prints that are designed in the UK. At the heart of Small Stories’ approach is the brush-painted style technique used by their artists, lending a ‘painterly’, textural quality to the fabric.
Toddlekind has appointed Anika Birchall PR to handle its PR, influencer outreach and brand communication. Launched in 2018 by a mother of two, Toddlekind playmats look like a high-end rug and are designed to blend in with the interior decoration of the home, whilst still protecting little toddlers from their daily tumbles. The ‘Prettier Playmats’ have all the functionality of a traditional foam puzzle mat but are soft and padded, non-toxic and made from odourless foam which has been rigorously tested to EU requirements.