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SM&C was honored to host Rodrigo Martinez, Chief Marketing and Experience Officer for CIC Health, on our podcast, “& Rodrigo, a seasoned communications expert with more than two decades of industry experience, has been helping get the word out about the massive COVID-19 testing and vaccination sites that the team at CIC Health have been running at major venues across Greater Boston including Gillette Stadium, Fenway Park and the Reggie Lewis Center in Roxbury. Throughout our discussion, Rodrigo shared how good design and strategic communications help achieve testing and vaccination goals. Click on the link here to listen to the full episode, and make sure to follow us on social media to stay up to date with future episodes coming soon.

These rules include instructions for pairing colors with themselves and with the logo to ensure proper contrast, specific dimensions and locations for logos, and details on how to use different weights of type to communicate importance. Being attentive to details such as alignment and spacing will ensure a streamlined look in social media feeds, especially visual-focused Instagram, when graphics in the set appear next to one another. Each social media platform has its own unique dimensions for images, so if you are posting across more than one social platform, you will likely need more than one version of a graphic. If design, and overall social media strategy, still seem daunting to you or you are unsure about your team’s current skillset given the project’s timeline, reach out to us and we can help!

It is crucial that you make sure you honor the influencer’s rates for the shoot, and even offer to make any accommodations they may request that work with your goals. To add some extra encouragement for the influencer, bring in food and beverages from a local shop that they can integrate into their shoot; work around their schedule and accommodate their availability; or inquire about any ideas they have or brands they would like to work into the shoot so that they can meet multiple requests with one opportunity. While this may seem obvious, it’s worth confirming that you and your team should follow city or state guidelines for capacity and social distancing and make sure only necessary personnel are present: the influencer, the photographer, and a team member who can guide and facilitate the shoot. To make sure all perspectives are taken into account before the shoot, be sure to connect with your client to align on the goals of the shoot and determine key shots ahead of time.

For this episode of & Then Some, we sat down with the exceptional, award-winning radio producer, editor and reporter, Arun Rath! During our discussion, Arun described how his production team grappled with their responsibilities covering Trump in the era of “fake news. Together” as a way to have intimate, fact-based conversations with subject matter experts and community leaders about the pandemic, honor the memory of loved ones lost to COVID-19 and bring the Greater Boston community together during an incredibly trying year. Click on the link here to listen to the full episode, and make sure to follow us on social media to stay up to date with future episodes coming soon.