Having seen over 3,000 companies in this field, I concluded that being a purpose-only startup, or saying how many lives will be saved through the product, is not enough to reach the next level of financial professionality the ecosystem needs, to be taken seriously by growth investors.
Watching the ecosystem develop in Europe I noted that the first companies that went bankrupt were the ones that mainly saw building up a healthcare company as solving a technological challenge, not a business challenge where you need to align yourself with the existing interests within the healthcare system.
Looking at companies that have successfully surpassed the Series A stage, it is notable that most of them are about digital access to doctors (KRY, Doctolib, DocPlanner, Babylon Health, Push Doctor, Infermedica…) consumerism (mimi, MEDIGO, Caspar, Natural Cycles, Clue…), health data (Symptoma, AdaHealth, YourMD…) and monitoring/prevention (dacadoo, Kaia Health…).
Despite the professional approach of these growth companies, one of the major trends I have seen with digital health founders is that they focus solely on the patient benefits and neglect the business figures behind their purpose.