BCV

Although this concept isn’t exclusive to the hospitality industry, investing in new types of social media content that give potential guests an interactive way to explore your property is essential. This means that one AR filter has the potential to reach a high-volume of consumers, paired with the proper social media strategy, filters could be a cost effective solution to create positive brand awareness. Pairing this authentic content with strategies implemented by our social media client experts, will result in greater user engagement with a higher chance of positive association with your brand. As you plan your 2021 social content, remind yourself that any XR experience transporting users outside their home provides an unquantifiable boost in their empathy with the brand who kindly provided them with the escape.

For example, encourage people to share about their last road trip, staycation, or other travel memory, which you can then feature on your social media platforms. During the initial phase of the crisis, people turned to social media to stay connected with the outside world. Today, they are remembering past trips, planning for their first trip back out, and connecting with hotels to inquire about services, all through social media. As an entrepreneur, as well as a seasoned leader with over 20 years of experience, Mark has led and implemented integrated communication strategies across a variety of industries, from telecommunications to packaged goods, sports, retail, spirits, mobile devices, insurance, and financial institutions.

In the pre-COVID era, this summit would be happening in a hotel where participants, speakers, and panelists would have flown into a city and stayed at a city hotel for the 2-day long event helping the hotel with new guests to serve and provide an unparalleled experience. fortnight back, I was honored to be part of an esteemed panel at the Hotelier India Summit comprising of hotel sales and marketing leaders to discuss the same CS Ramachandran, VP- Hotel Revenue Optimization, Preferred Hotels & Resorts, Dhananjay Saliankar, Head-sales & Marketing India, Fortune Hotels, Kush Kapoor, CEO, Roseate Hotels & Resorts, Manoj Nair, National Marketing Leader-India, FCM Travel Solutions, Prasad Iyer, VP, E-Commerce, Distribution & Rewards, Lemon Tree Hotels, and last but by no means the least Sachin Pabreja, Co-founder, Eazydiner. Most marketing leaders worry about reach, but in the post-COVID world when the number of travelers would substantially shrink for the next 18-24 months, reach, engagement might not be the right metric to target, instead of hotels should invest in managing their reputation and ensuring all guest queries, feedback, needs are answered instantly so that they can trust the property more efficiently. BCV, one of the most awarded social media agency focused on hospitality solutions that works with over 400+ luxury hotels across the world, has been working with luxury hotels across Asia helping them not only to increase engagement but also drive RoI during the pandemic through a tailored social media engagement strategy using its proprietary technology that also delivers 24/7 real-time monitoring.

Shift Your Content Enter the Facebook pixel, a social media tracking tool and the hospitality industry’s digital best friend. Using a pixel allows you to retarget online audiences, track revenue, and garner invaluable insights into your target market’s planning and booking habits. A few recommendations are: Launch a booking campaign specific to social media users who have engaged on your pages during the pandemic. Here are three key business objectives that you can achieve through your paid social: Reach a large audience with the safety messaging from your property in order to reassure guests or future prospects.